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Social Media

Measure what Matters

  • Facebook Ads for Lawyers: A Step by Step Guide

    • 22nd February 2021
    • By Laura Caveney
    • Posted in: Social Media
    facebook ads for lawyers, tips and tricks

    Do you use Facebook ads to advertise your law firm? Here’s our complete guide to Facebook Ads for lawyers, complete with top tips to help you improve ROI

    Read more

  • 12 Facebook Ads Tools That Will Help Increase Your ROI

    • 27th November 2020
    • By Katie Holmes
    • Posted in: Social Media
    facebook ad tools - www.ruleranalytics.com

    If you’re not using Facebook ad tools as part of your decision-making, then you’re potentially missing out on quality data that can help scale the profitability of your advertising campaigns. Are you managing a Facebook ad campaign, and want to gain a deeper understanding of its performance on wider growth objectives? If any of that […]

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  • How to Track Instagram Traffic with Google Analytics

    • 9th November 2020
    • By Laura Caveney
    • Posted in: Social Media

    We all know Instagram is the perfect platform for reaching potential customers. But tracking its performance isn’t easy. Read to find out how to track Instagram traffic using Google Analytics.

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  • Harnessing LinkedIn Lead Generation Adverts for B2B

    • 16th October 2020
    • By Laura Caveney
    • Posted in: Social Media
    linkedin lead gen form adverts

    It’s 2020 and lead generation is still the biggest challenge for marketers according to Hubspot. LinkedIn lead generation forms are one option for B2B marketers to get their product over the line. As competition for ad space grows and attention share decreases, LinkedIn’s lead generation form ads offer an alternative with minimum hassle for users. […]

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  • How To Create Facebook Lead Ads That Convert

    • 5th October 2020
    • By Laura Caveney
    • Posted in: Social Media
    facebook lead ads

    Facebook lead ads are a great way to convert prospects into leads. We share how to create these ads and how you can optimise them for success.

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  • LinkedIn Lead Generation Ads Have Just Launched – Here’s How to Take Advantage of Them Right Now

    • 30th March 2017
    • By Ian Leadbetter
    • Posted in: PPC, Social Media

    The people at LinkedIn have been busy making some huge changes to their platform, not only the introduction of native LinkedIn Lead Generation ads. Fresh from their acquisition by Microsoft, they rolled out a new look and feel. Something received with mixed feelings by their users. One of the loudest criticisms the new interface has […]

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  • 11 Step Guide to Convert New Audiences With Facebook Ads

    • 15th February 2017
    • By Ian Leadbetter
    • Posted in: Social Media
    11 Step Guide to Convert New Audiences With Facebook Ads - www.ruleranalytics.com

    I was so excited when I created my first Facebook Ad campaign. I can remember thinking that it was the answer to all of my problems. It was so cheap and there was so much volume. In fact, there are now over 1.86+ billion monthly active Facebook users, and it takes up 22% of the […]

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  • Social Media Tracking: The Importance of Monitoring and Measuring the Right Metrics

    • 14th July 2016
    • By Katie Holmes
    • Posted in: Social Media
    social media tracking the importance of monitoring and measuring the right metrics - www.ruleranalytics.com

    Track Website Visitors with Ruler Analytics to Gain Access to the Most Valuable Metrics for Social Media Success Even though social media is a great way to keep in touch with close friends or family members and find out the latest news stories or current cultural trends, it also has extensive benefits for businesses. The […]

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  • How to get more Value from your Social Media Ads

    • 2nd June 2016
    • By Katie Holmes
    • Posted in: Social Media
    how to get more value from your social media ads - www.ruleranalytics.com

    Many Marketers will Simply look at their Daily Cost and CTR to Determine Success when this doesn’t actually Paint an Accurate Picture   Fairly self-explanatory, but we will still describe what social ads are for the benefit of those unaware. Social ads are paid-for promotional posts on networks like Facebook, Twitter, Instagram, and LinkedIn. Even […]

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