Measure what Matters
The people at LinkedIn have been busy making some huge changes to their platform, not only the introduction of native LinkedIn Lead Generation ads. Fresh from their acquisition by Microsoft, they rolled out a new look and feel. Something received with mixed feelings by their users. One of the loudest criticisms the new interface has […]
I was so excited when I created my first Facebook Ad campaign. I can remember thinking that it was the answer to all of my problems. It was so cheap and there was so much volume. In fact, there are now over 1.86+ billion monthly active Facebook users, and it takes up 22% of the […]
Track Website Visitors with Ruler Analytics to Gain Access to the Most Valuable Metrics for Social Media Success Even though social media is a great way to keep in touch with close friends or family members and find out the latest news stories or current cultural trends, it also has extensive benefits for businesses. The […]
Many Marketers will Simply look at their Daily Cost and CTR to Determine Success when this doesn’t actually Paint an Accurate Picture Fairly self-explanatory, but we will still describe what social ads are for the benefit of those unaware. Social ads are paid-for promotional posts on networks like Facebook, Twitter, Instagram, and LinkedIn. Even […]
