We explore TikTok attribution, how it works, and the potential limitations in its accuracy. These days, people come across all...

TikTok has become a powerhouse for showcasing products and connecting with audiences.  Whether you’re offering a product or a service,...

Understand the role of Facebook Ads in your eCommerce sales and overall marketing plan. If you’re in eCommerce, you already...

Understand the challenges of Instagram ROI tracking and explore ways to track it efficiently. Ever been pulled into a meeting...

We discuss its purpose of Meta’s tracking pixel, how it works, and the potential limitations in its accuracy. 💡 Important...

Uncover the full spectrum of conversion tracking possibilities on Facebook (Meta) and choose the best approach to measure ad success....

We all know Instagram is the perfect platform for reaching potential customers. But tracking its performance isn’t easy. Read to find out how to track Instagram traffic using Google Analytics.

Facebook lead ads are a great way to convert prospects into leads. We share how to create these ads and how you can optimise them for success.

LinkedIn lead generation adverts are a great way to drive new business for your B2B company. We walk you through...

If you’re not using Facebook ad tools as part of your decision-making, then you’re potentially missing out on quality data...

Do you use Facebook ads to advertise your law firm? Here's our complete guide to Facebook Ads for lawyers, complete with top tips to help you improve ROI

Track Website Visitors with Ruler Analytics to Gain Access to the Most Valuable Metrics for Social Media Success Even though...