Measure what Matters
If you’re not using Facebook ad tools as part of your decision-making, then you’re potentially missing out on quality data that can help scale the profitability of your advertising campaigns. Are you managing a Facebook ad campaign, and want to gain a deeper understanding of its performance on wider growth objectives? If any of that […]
We all know Instagram is the perfect platform for reaching potential customers. But tracking its performance isn’t easy. Read to find out how to track Instagram traffic using Google Analytics.
It’s 2020 and lead generation is still the biggest challenge for marketers according to Hubspot. LinkedIn lead generation forms are one option for B2B marketers to get their product over the line. As competition for ad space grows and attention share decreases, LinkedIn’s lead generation form ads offer an alternative with minimum hassle for users. […]
Facebook lead ads are a great way to convert prospects into leads. We share how to create these ads and how you can optimise them for success.
The people at LinkedIn have been busy making some huge changes to their platform, not only the introduction of native LinkedIn Lead Generation ads. Fresh from their acquisition by Microsoft, they rolled out a new look and feel. Something received with mixed feelings by their users. One of the loudest criticisms the new interface has […]
I was so excited when I created my first Facebook Ad campaign. I can remember thinking that it was the answer to all of my problems. It was so cheap and there was so much volume. In fact, there are now over 1.86+ billion monthly active Facebook users, and it takes up 22% of the […]
Track Website Visitors with Ruler Analytics to Gain Access to the Most Valuable Metrics for Social Media Success Even though social media is a great way to keep in touch with close friends or family members and find out the latest news stories or current cultural trends, it also has extensive benefits for businesses. The […]
Many Marketers will Simply look at their Daily Cost and CTR to Determine Success when this doesn’t actually Paint an Accurate Picture Fairly self-explanatory, but we will still describe what social ads are for the benefit of those unaware. Social ads are paid-for promotional posts on networks like Facebook, Twitter, Instagram, and LinkedIn. Even […]
