Overview
Infinity is a call tracking platform designed to give visibility into phone call performance across marketing campaigns. It helps businesses understand where calls are coming from and how they relate to digital activity.
By integrating Infinity with Ruler Analytics, you go one step further. You can track full customer journeys, across calls, form fills, and web sessions, and connect them to actual revenue.
Key Benefits
Connecting Infinity with Ruler gives you deeper insight into the value of your inbound leads. You’ll be able to:
- Link phone calls to the marketing activity that drove them
- Get a full view of each customer journey across all touchpoints
- Attribute revenue to campaigns, even when conversions happen offline
- Use flexible attribution models beyond last-click
- Send closed revenue data into your ad platforms for optimisation
Key Features
Full visibility of the user journey
Phone calls are rarely standalone events, they’re one part of a longer digital journey. Ruler captures the whole journey, from first interaction through to final sale. Whether someone clicked an ad, browsed your site, returned via organic, and then called, Ruler ties it all together. Now you can see exactly how calls fit into broader acquisition and conversion paths.
Blended DDA and impression model
Some users don’t call right away. They may see a display ad, engage with a blog, and only call after multiple touchpoints. Ruler blends impression-level data with data-driven attribution, using weights informed by marketing mix modelling. That means even if Infinity tracks the final call, you’ll see which earlier channels helped generate the demand.
Optimise based on revenue
Tracking calls is useful. But knowing which ones led to sales is what drives smarter marketing. Ruler links call outcomes, whether logged in a CRM or closed via a salesperson, back to the original marketing source. You can then push this data into platforms like Google Ads and Meta, so you can optimise campaigns based on revenue, not just calls or clicks.
