Automatically share offline conversion data with your ad platforms for better attribution and smarter bidding. Much of what matters most...

Discover how first-party data activation improves campaign efficiency and helps ad platforms allocate budget toward what actually drives revenue. Advertisers...

Use Google Ads offline conversion tracking to connect your paid campaigns with the leads and sales you convert in the...

See our list of the best PPC tools and get more value from your advertising efforts. Gone are the days...

By integrating these PPC reporting tools, you can be sure that you're optimising your paid advertising for what truly matters: revenue. Read the full list to find out which one you need for 2021.

Paid advertising on Google Ads is a great way to be found by your target audience. Here's our insight on the GCLID and how to use it to maximise ROAS

By understanding the common data discrepancies between Google Ads and Analytics, you can take action to increase the quality of...

Demonstrate the ROI of your PPC campaigns and prove that you’re attracting the right type of leads and customers. It’s...

Your paid strategy can often become a can of worms when knowing where to spend your money and how to...

Looking to better understand how your marketing impacts inbound calls? Read our blog on the best call tracking metrics to watch out for when measuring your inbound marketing.

Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!

Do you want to improve your PPC reports for clients? Chances are, the data you want to report on compared to the data your client wants will be very different. Here are eight things to consider when creating your client reports to inject life to stale reports.

By scaling PPC performance, you can be sure that your spend on PPC is bringing business growth. Pay per click...

Tracking leads from Google Ads is essential to ensure you’re measuring the impact of your paid campaigns.  So your Google...

Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.