Automatic revenue attribution,
clear data-driven decisions
Take the guesswork out of your activity through marketing attribution and unlock key insights to drive high-quality leads and revenue.
Form Tracking
Connect your form entries to your campaigns
Read more >
Call Tracking
Find out what campaigns make your phone ring
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Live Chat Tracking
Learn what fuels your live chat sessions
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How it works...
Step 1
Track website visitors and touchpoints
Anonymous people visit your website. Ruler allows you to track each visitor across multiple sessions along with marketing variables such as source, channel, campaign and keyword.
Step 2
Match leads to their marketing data
When a user converts into a lead by phone, form or live chat, Ruler will match this new lead to their previous marketing interactions and fire it to your CRM.
Step 3
Close the loop
When your lead converts, Ruler will scrape the revenue data in the CRM and fire it to your preferred marketing analytics tools. It will be attributed to the marketing channels and campaigns that influenced the sale.
In Ruler, you'll be able to switch between attribution models to find one that works best for you.
We don't just integrate with your tools,
we make them work better.
Get revenue data where you need it most, in over 1,000 apps
Give credit where credit's due
Tracking lead volume only gets you so far. Marketing attribution is the only way to definitively prove where your leads have come from. Track the full customer journey with Ruler so you can get a better idea of the role each plays.