Getting Smart with Facebook Attribution - eBook cover - Understanding how users move across channels throughout the customer journey is essential when determining which ads are driving the most conversions and sales.

Facebook’s Attribution tool makes it easy for marketers to spot actionable data points for optimisation and measure ad performance across accounts, campaigns and channels.

In this guide, we show you how to get smarter with attribution, on and off Facebook, so that you can gain a more unified view of your marketing performance.


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