Do you know which leads generate new clients and which are wasting your money?
As a legal marketer, you're likely looking for a solution that can help you attribute your marketing efforts directly to earned revenue no matter the lifecycle.
Tracking for lead generation in the legal industry just isn't enough. Leads, by their nature, are not sales. At least not yet. Your leads could be high value, or worthless. They could close into a sale tomorrow, next year or not at all.
Whilst most people track form fills, leads can also come through mediums such as phone calls and live chat. If you're spending a lot of money on ad campaigns, or pooling resource into a new marketing channel, and you can't see your return on investment - you're marketing blind.
Knowing what works, and what doesn't, means you can get the edge on your competitors.