Goals are not enough

Law firms tend to convert leads into clients over the phone, in an office, or via email. Tracking offline conversions and attributing revenue is the only way to see the true impact of your marketing.

Tracking goals, such as the number of form submissions, just isn't enough. Ruler can help you track your website users, beyond the 90-day window, and track them via phone, form and live chat.

So, whether they convert in a month or a year, you can attribute the revenue to the correct channel.

The Solution: Optimise For Revenue, Not Leads

Evaluating your campaigns the same way you evaluate business: by the amount of revenue it generates.

Ruler fires marketing data from your user, when they become a lead, directly into your CRM.

Then, when they convert into a sale, that data is fired back into the relevant analytics tools like Google Analytics, Google Ads and Facebook Ads Manager.

There, you can see the revenue generated from your campaigns, and optimise your marketing based on actionable insight.

Close the loop - Send Revenue Back to Google Analytics & Adwords

When the sale is then closed into revenue, Ruler ties this back into Google Analytics, Google Ads, Facebook & Microsoft Ads so you can measure ROI and optimise your campaigns based on revenue and not goals.

You'll be left with reams of information to help you understand your client demographics and optimise your marketing.

And remember, with our solution, you can even see the keyword that generated your client, and the revenue it brought in. This means you can turn off keywords that aren't working to bring your new clients.