Do you know which leads generate sales and which are wasting your money?
There is a fundamental problem with marketing for lead generation. Leads, by their nature, are not sales. At least not yet. Your leads could be high value, or worthless. They could close into a sale tomorrow, next year or not even close at all despite visits from multiple marketing campaigns.
Whilst most people track form fills, other leads can also come through mediums such as phone calls and live chat and go unattributed.
You are spending a significant amount of time and money on your campaigns - knowing what really works is the difference between winning and losing.
