Do you know which leads generate sales and which are wasting your money?

There is a fundamental problem with marketing for lead generation. Leads, by their nature, are not sales. At least not yet. Your leads could be high value, or worthless. They could close into a sale tomorrow, next year or not even close at all despite visits from multiple marketing campaigns.

Whilst most people track form fills, other leads can also come through mediums such as phone calls and live chat and go unattributed.

You are spending a significant amount of time and money on your campaigns - knowing what really works is the difference between winning and losing.

Goals are Not Enough

Goal completions are not enough – different traffic sources, keywords and ads produce different revenue per lead and different lifetime values.

Without this insight it’s impossible to accurately calculate ROI from different marketing sources and optimise your campaigns accordingly.

If you’re running a marketing campaign and measuring success based on leads only, you have a gap in the insight that is stopping you from improving results.

The Solution: Optimise For Revenue, Not Leads

Evaluating your campaigns the same way you evaluate business: by the amount of revenue it generates.

To find out if leads are turning into real sales and creating revenue, you need a process to track them and then match them with the marketing campaign or keyword that created them.

This added insight is what will drive your campaign to the next level.

Ruler connects website leads to your CRM or CMS

Ruler tracks each anonymous visitor to the website over multiple sessions, traffic source and keywords.

Ruler then tracks when they convert via phone call, form or live chat and matches the real user details to the marketing touch points.

Ruler sends the data into your Analytics, CRM / CMS and other products to enrich the lead with the marketing source information.

Close the loop - Send Revenue Back to Google Analytics & Adwords

When the case has been settled, Ruler ties the revenue back into Google Analytics, Google Adwords, Facebook & Bing so you can measure ROI and optimise your campaigns based on Revenue and not Goals.

Trusted by Great Companies


What are people saying about Ruler?


Sarah Boustouller

Stephensons Solicitors LLP

“Using Ruler Analytics' software, we are able to give credibility to each department and show return on investment more effectively.”

Amy Smeaton

Hayes Connor Solicitors

“Ruler can identify which PPC key words are driving good quality conversions, improving the amount of business driven by each campaign”

Resources for Legal



Download our eBook on Marketing Attribution for LegalMatch leads to case revenue to measure ROI.


Download our Brochure on Ruler for Legal. Learn how to close the loop between leads and case revenue.

Book a demo with Ruler Analytics today!

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