Overview
MNTN (Mountain) is the performance TV platform that has transformed Connected Television advertising. Rather than treating CTV as a brand awareness play, MNTN enables direct-response advertisers to run measurable, targetable campaigns on premium streaming inventory and optimise them like any other performance channel.
Integrating Ruler Analytics with MNTN takes that performance measurement to its logical conclusion, which is revenue attribution. Because CTV operates through impressions rather than clicks, Ruler uses machine learning to model the impact your MNTN campaigns are having on revenue and business outcomes. That means you can move beyond reach and completion rates and start understanding the genuine commercial contribution of your streaming spend, with a level of accuracy that traditional CTV measurement simply can’t offer.
Key Benefits
CTV is often positioned as a brand awareness channel, powerful but hard to measure. MNTN changes that by making television performance-driven. Ruler takes it a step further by using machine learning to connect streaming campaigns to real revenue outcomes, giving your team data they can actually act on.
Some key benefits include:
- Modelled revenue attribution for CTV impressions using machine learning
- Full journey tracking for users who visit your site after seeing a streaming ad
- Attribution for offline conversions driven by CTV exposure
- An understanding of how performance TV interacts with the rest of your marketing mix
Key Features
Calculate your true return on streaming ad spend
MNTN’s reporting tells you about reach and site visits from your CTV campaigns. Whether conversions happen immediately or after a lengthy consideration cycle, Ruler ensures your streaming spend is measured against real business outcomes and not just traffic and completion rates.
Track offline conversions from TV viewers
Not every viewer converts online. Many will call your business, visit a location, or send an email after seeing your ad. Ruler’s call tracking and offline attribution tools capture these events and connect them to the MNTN campaign that drove them, ensuring your performance TV campaigns receive full credit for every conversion they generate, however that conversion ultimately occurs.
Reduce wasted spend on underperforming streaming campaigns
Performance TV requires performance accountability. Ruler lets you evaluate your MNTN campaigns not by impressions or site visits, but by the revenue and leads they generate. Campaigns that look strong on screen but aren’t converting? You’ll know, and you’ll have the data to act on it.
