• The benefits of visitor level analytics - www.ruleranalytics.com

    When it comes to monitoring and measuring web traffic, most people will utilise Google Analytics, as it’s free and easy-to-use. But for all its benefits, Google Analytics has one major drawback – it only gives you aggregated data. This is when several different measurements are combined, giving you a summary of your web statistics. Aggregated […]

    Read more

  • your numbers don't lie.. but they don't tell you the full story - www.ruleranalytics.com

    Aggregated Data from Tools like Google Analytics isn’t as Insightful or Accurate as you might think…   As marketers, we are forever analysing website data to not only enhance the user’s online experience but to improve our overall performance. However, in a world where an increasing amount of software is available, most businesses continue to […]

    Read more

  • Increase traffic and onsite conversions using Ruler Analytics keyword report - www.ruleranalytics.com

    Delve even Deeper into the Ruler Analytics Platform by making use of our Keyword Report Feature   From SEO and PPC to content and social media, the vast majority of digital marketing techniques would simply fall apart without keywords. Along with being given the ability to target specific audiences interested in your products and services, […]

    Read more

  • 4 questions to ask yourself when choosing your analytics software - www.ruleranalytics.com

    The Most Important thing to remember is finding an Analytics Product that meets your Organisation’s own Requirements If you want to receive detailed insights into the behaviour and activity of visitors arriving at your website, the go-to option at the moment is Google Analytics and has been for quite some time now. However, the world […]

    Read more

  • why your google analytics bounce rate is wrong - www.ruleranalytics.com

    Say you have just launched a new landing page, which has been designed and developed with best practices in mind. You would expect your Google Analytics data to report strong traffic numbers and impressive levels of engagement. However, there is every chance you will be greeted with an extraordinarily high bounce rate. Unfortunately, this is […]

    Read more

  • top 4 vanity metric you should be ignoring - www.ruleranalytics.com

    Since the advent of analytics, we have all become expert authorities on things such as bounce rate and time on page. However, don’t be fooled into thinking that every piece of data at your disposal requires careful contemplation, as some metrics are somewhat redundant. For example, vanity metrics have the potential to pull the wool […]

    Read more

  • all you need to know about Google 360 suite - www.ruleranalytics.com

    Despite Introducing Six ‘new’ Products, this Enterprise-Level Version of Google Analytics still has its Shortcomings   Google recently unveiled Analytics 360; a suite of six new products designed for enterprise-level companies wanting to bring simplicity to “the often laborious work of unifying and syndicating marketing and advertising data across channels,” according to Search Engine Land. […]

    Read more

  • 7 ways you're using UTMs wrong - www.ruleranalytics.com

    If you’re not Tracking your UTM tags in the Right Way, How do you Expect Accurate Results?   Modern marketers are blessed with an abundance of promotional practices to take advantage of, but all of which are fairly useless and pointless if you fail to track and monitor their success. Regardless of whether its a […]

    Read more

  • 4 analytic metrics you're probably doing wrong - www.ruleranalytics.com

    If you’re not Measuring your Analytic Metrics Correctly, How are you Going to Improve on Them?   Despite the fact that analytic metrics can help any webmaster or marketer boost the performance of their content, site or campaigns, they need to be used in the right way. For example, there is little to no point […]

    Read more

  • 4 things Google Analytics can't tell you - www.ruleranalytics.com

    Google Analytics is the Most Popular Web Analytics Software in the World   It’s good – so good in fact that in Econsultancy’s Online Measurement and Strategy Report 2013, it was revealed that 56% of businesses rely exclusively on Google for web analytics. However, Google Analytics is not the all-in-one analytics platform it’s made out […]

    Read more

  • Not only does today’s extensive online world enable any business to sell its products or services to global audiences, it also provides in-depth insights into consumer behaviour. In fact, there is an untold amount of data about interactions and transactions available at your fingertips every time a consumer browses your website, clicks a hyperlink, replies […]

    Read more