• all you need to know about Google 360 suite - www.ruleranalytics.com

    Despite Introducing Six ‘new’ Products, this Enterprise-Level Version of Google Analytics still has its Shortcomings   Google recently unveiled Analytics 360; a suite of six new products designed for enterprise-level companies wanting to bring simplicity to “the often laborious work of unifying and syndicating marketing and advertising data across channels,” according to Search Engine Land. […]

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  • 7 ways you're using UTMs wrong - www.ruleranalytics.com

    If you’re not Tracking your UTM tags in the Right Way, How do you Expect Accurate Results?   Modern marketers are blessed with an abundance of promotional practices to take advantage of, but all of which are fairly useless and pointless if you fail to track and monitor their success. Regardless of whether its a […]

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  • 4 analytic metrics you're probably doing wrong - www.ruleranalytics.com

    If you’re not Measuring your Analytic Metrics Correctly, How are you Going to Improve on Them?   Despite the fact that analytic metrics can help any webmaster or marketer boost the performance of their content, site or campaigns, they need to be used in the right way. For example, there is little to no point […]

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  • 4 things Google Analytics can't tell you - www.ruleranalytics.com

    Google Analytics is the Most Popular Web Analytics Software in the World   It’s good – so good in fact that in Econsultancy’s Online Measurement and Strategy Report 2013, it was revealed that 56% of businesses rely exclusively on Google for web analytics. However, Google Analytics is not the all-in-one analytics platform it’s made out […]

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  • Not only does today’s extensive online world enable any business to sell its products or services to global audiences, it also provides in-depth insights into consumer behaviour. In fact, there is an untold amount of data about interactions and transactions available at your fingertips every time a consumer browses your website, clicks a hyperlink, replies […]

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