Measure what Matters
Revenue operations was the buzzword of marketing in 2020. We predict that 2021 will be all about revenue intelligence. This smarter way of operating will help your team drive more high-quality leads and close more sales. Revenue is always front of mind for sales and marketing teams, there’s no doubt. It’s our ultimate end goal […]
Facebook Offline Conversions measure your offline sales by matching data from your CRM and advertising campaigns. For this article, we take a closer look at Facebook Offline Conversions and show you an easier way to measure your marketing-generated revenue for all of your campaigns, both online and offline. Modern technology has changed communication in many […]
If you’re not tracking your leads, how do you know where to invest your budget? Rather than guessing which digital marketing activities are generating value, implement lead management and tracking software to evidence the true impact of your marketing campaigns. Lead management and tracking software can help you organise and manage your leads. Even better, […]
Are you generating leads but seeing a data disconnect when it comes to understanding impact? We share 6 easy ways to track where your leads are coming from.
With the right conversion tracking software, you can unlock powerful data across the entire customer buying cycle, identify your most profitable areas of marketing, increase sales, and significantly reduce your advertising costs. If you’re not tracking your conversions, then you have no idea on whether or not your marketing is generating real value for your […]
Want to convert marketing leads into sales? Who doesn’t! We asked experts in the field for their top tips. Read now to up your lead conversion strategy.
Tracking your Facebook conversions in Google Analytics lets you know, with complete certainty, whether or not your advertising efforts are generating real value for your business. For most businesses, the ultimate goal of an ad campaign is to generate lucrative opportunities that will eventually convert into paying customers. If you’re not using Google Analytics to track your Facebook conversions, […]
In October 2016, we highlighted details and drawbacks associated with the use of Google website call conversions, and today’s post contains a resume of the latest Google Ads conversion features. The Google website call conversion service has been around since 2014 and offers useful tools which are totally free of charge. Many business users query […]
Do you ever struggle to find where your next set of leads are going to come from? Do you ever wish you could log in to your competitor’s computer and see where their leads are coming from? It’s a problem every marketer has suffered from. You’re getting leads. But you need more. But you’re sat […]
Imagine if you had access to the analytic dashboards of hundreds of organisations in a similar market to you. You’d be able to compare, analyse and spot opportunities of where you could improve. Or worse, where you’re falling short. Any self-respecting digital marketer monitors their analytics. You can compare performance historically, against different channels, by […]
Unless you want Unreliable and Inaccurate Data, Ditch Last Click Attribution in Favour of Visitor Level Analytics You might not realise it, but there is a good chance that your choice of web analytics software uses a last click attribution model. Although somewhat self-explanatory, this means the last click of a user’s journey is […]
