• Counting all calls as conversions can cause negative ROI - www.ruleranalytics.com

    When promoting and publicising your business, it is difficult to ignore the power and potential of digital marketing, especially with Pay-Per-Click (PPC) advertising. Organisations that don’t want to spend time and effort on SEO in the hope of achieving a prominent results when they can simply bid on the keywords their customers are searching for […]

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  • will the removal of Googles right hand ADs affect your conversions - www.ruleranalytics.com

    Both PPC and SEO Campaigns Look set to Suffer from Google’s SERP Change, which means you might need to Explore Alternative Marketing Options   Google recently revealed that it would no longer show ads on the right hand side of its search engine results pages (SERPs). At the same time, a number of other changes […]

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  • common mistakes businesses are doing whilst ab testing - www.ruleranalytics.com

    A/B Testing is not only Valuable – it’s Satisfying, too.   There’s something incredibly fulfilling about running a test that gives a clear overview of web page performance. However, it’s not all plain sailing and mistakes are often made whilst A/B testing.   Here are the Top Mistakes that we see Businesses do Whilst A/B […]

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  • As an analytics software company, conversion is our area of expertise. At Ruler, we help hundreds of businesses all over the world implement effective conversion rate optimisation strategies based on accurate and insightful data. One thing we have found during our time within this market is that there’s one element of a web page that’s […]

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