Measure what Matters
Imagine if you had access to the analytic dashboards of hundreds of organisations in a similar market to you. You’d be able to compare, analyse and spot opportunities of where you could improve. Or worse, where you’re falling short. Any self-respecting digital marketer monitors their analytics. You can compare performance historically, against different channels, by […]
When promoting and publicising your business, it is difficult to ignore the power and potential of digital marketing, especially with Pay-Per-Click (PPC) advertising. Organisations that don’t want to spend time and effort on SEO in the hope of achieving a prominent results when they can simply bid on the keywords their customers are searching for […]
Unless you want Unreliable and Inaccurate Data, Ditch Last Click Attribution in Favour of Visitor Level Analytics You might not realise it, but there is a good chance that your choice of web analytics software uses a last click attribution model. Although somewhat self-explanatory, this means the last click of a user’s journey is […]
Both PPC and SEO Campaigns Look set to Suffer from Google’s SERP Change, which means you might need to Explore Alternative Marketing Options Google recently revealed that it would no longer show ads on the right hand side of its search engine results pages (SERPs). At the same time, a number of other changes […]
A/B Testing is not only Valuable – it’s Satisfying, too. There’s something incredibly fulfilling about running a test that gives a clear overview of web page performance. However, it’s not all plain sailing and mistakes are often made whilst A/B testing. Here are the Top Mistakes that we see Businesses do Whilst A/B […]
As an analytics software company, conversion is our area of expertise. At Ruler, we help hundreds of businesses all over the world implement effective conversion rate optimisation strategies based on accurate and insightful data. One thing we have found during our time within this market is that there’s one element of a web page that’s […]
