Measure what Matters
In October 2016, we highlighted details and drawbacks associated with the use of Google website call conversions, and today’s post contains a resume of the latest Google Ads conversion features. The Google website call conversion service has been around since 2014 and offers useful tools which are totally free of charge. Many business users query […]
Facebook released a feature for advertisers: Offline Conversions. It’s a powerful feature that lets marketers measure the full impact of their Facebook ad campaigns. Let’s take a look at how Facebook Offline Conversions work and why they’re important. Then, we’ll show you an easier way to measure offline conversions, and marketing-generated revenue, for all of […]
Do you ever struggle to find where your next set of leads are going to come from? Do you ever wish you could log in to your competitor’s computer and see where their leads are coming from? It’s a problem every marketer has suffered from. You’re getting leads. But you need more. But you’re sat […]
Imagine if you had access to the analytic dashboards of hundreds of organisations in a similar market to you. You’d be able to compare, analyse and spot opportunities of where you could improve. Or worse, where you’re falling short. Any self-respecting digital marketer monitors their analytics. You can compare performance historically, against different channels, by […]
When promoting and publicising your business, it is difficult to ignore the power and potential of digital marketing, especially with Pay-Per-Click (PPC) advertising. Organisations that don’t want to spend time and effort on SEO in the hope of achieving prominent results when they can simply bid on the keywords their customers are searching for and […]
Unless you want Unreliable and Inaccurate Data, Ditch Last Click Attribution in Favour of Visitor Level Analytics You might not realise it, but there is a good chance that your choice of web analytics software uses a last click attribution model. Although somewhat self-explanatory, this means the last click of a user’s journey is […]
Both PPC and SEO Campaigns Look set to Suffer from Google’s SERP Change, which means you might need to Explore Alternative Marketing Options Google recently revealed that it would no longer show ads on the right-hand side of its search engine results pages (SERPs). At the same time, a number of other changes were […]
A/B Testing is not only Valuable – it’s Satisfying, too. There’s something incredibly fulfilling about running a test that gives a clear overview of web page performance. However, it’s not all plain sailing and mistakes are often made whilst A/B testing. Here are the Top Mistakes that we see Businesses do Whilst A/B […]
As an analytics software company, conversion is our area of expertise. At Ruler, we help hundreds of businesses all over the world implement effective conversion rate optimisation strategies based on accurate and insightful data. One thing we have found during our time within this market is that there’s one element of a web page that’s […]
