Read our ultimate guide to tracking marketing leads in HubSpot to learn how you can track the original source (and full customer journeys) for every lead
Measure what Matters
Read our ultimate guide to tracking marketing leads in HubSpot to learn how you can track the original source (and full customer journeys) for every lead
Learning how to track leads in Salesforce through the entire customer journey is essential to understanding what is really influencing your customers to convert. This guide shows you how to supercharge your CRM.
Track Intercom leads in your CRM to gain end-to-end visibility of the buyer’s journey and demonstrate your impact on sales more confidently. When used correctly, Intercom can play a significant role in transforming leads into qualified customers. That said, in a recent study, we discovered that 53% of marketers are struggling to connect live chat […]
Send marketing source data to your Pipedrive CRM and enrich your Google Analytics with web form, phone calls and live chat activity to understand which sources generate the most value, both online and offline. Marketers can no longer rely on traffic, leads and engagement metrics to measure lead generation performance. Instead, they must prove marketing’s […]
Marketers that effectively track lead sources in Pipedrive can make informed decisions to optimise marketing performance and drive higher quality leads and sales. By tracking lead source in Pipedrive, marketers can match data captured from lead generation activity such as web forms, phone calls and live chat with sales data to gain end-to-end visibility of […]
Pipedrive web forms are a great way to gather inbound leads. We walk you through how to set them up and how to get more lead data from them.
If you use Salesforce to manage your lead data, then you may be looking for ways to better capture your lead data. We share how to go beyond Salesforce’s web-to-lead forms and capture more than just lead referrer data.
Looking to learn how you can track the leads you see in Salesforce back to your marketing stats in Google Analytics? We share how best to close the loop between sales and marketing so you can track your leads every step of the way.
