Lead lifecycle might feel like yet another process to manage, but get it right and it could wildly improve how...

Looking to learn how you can track the leads you see in Salesforce back to your marketing stats in Google Analytics? We share how best to close the loop between sales and marketing so you can track your leads every step of the way.

Keep track of deals in your pipeline and measure the impact of your marketing on revenue.  “What’s the ROI on...

Increase customer journey visibility and understand which marketing efforts drive the highest quality leads and won deals in Salesforce with...

We take a closer look at the importance of CRM lead tracking and share the best practices on how to...

Creating an effective lead management process can help you better understand what’s driving high-quality leads and result in more revenue. ...

Pipedrive web forms are a great way to gather inbound leads. We walk you through how to set them up and how to get more lead data from them.

If you use Salesforce to manage your lead data, then you may be looking for ways to better capture your lead data. We share how to go beyond Salesforce’s web-to-lead forms and capture more than just lead referrer data.

Trying to get started with Salesforce multi-touch attribution? We run you through what it is, how it works and how to implement it.

Read our ultimate guide to tracking marketing leads in HubSpot to learn how you can track the original source (and full customer journeys) for every lead

Learning how to track leads in Salesforce through the entire customer journey is essential to understanding what is really influencing your customers to convert. This guide shows you how to supercharge your CRM.

Pass marketing source and revenue data between Zoho and Google Analytics, and understand which tactics generate the most value, online...

Tracking lead source in your CRM allows you to better measure, plan and optimise your marketing efforts to generate more...

CRM integrations can allow you to take your marketing and sales to the next level as you can get more data, more insight and more control.

Once you pass data between Microsoft Dynamics and Google Analytics, you can gain end-to-end visibility of your sales process, from...