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What is closed loop marketing attribution ebook - Ruler Analytics
What is Closed Loop Marketing Attribution?
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How to Setup the Google Ads and HubSpot Integration

Connect Google Ads and HubSpot to improve targeting and get better insights right within the platform. If you’re using Google...
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How to Integrate Salesforce with Google Ads to Share Pipeline Data

Integrate your Google Ads and Salesforce account for better algorithmic targeting and in-platform reporting. Running Google Ads for a service...
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How to Setup the Facebook (Meta) and Salesforce Integration

Seamlessly integrating Meta with Salesforce empowers businesses to synchronise their data, target specific audiences with personalised ad campaigns and analyse...
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Guide to Salesforce Journey Builder (+ An Alternative Tool to Track Touchpoints)

Learn about Salesforce Journey Builder and generate greater visibility over your customer touchpoints and interactions.  Marketers are more determined than...
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Salesforce Web-to-Lead Forms — Are There Better Alternatives? 

If you use Salesforce to manage your lead data, then you may be looking for ways to better capture your lead data. We share how to go beyond Salesforce’s web-to-lead forms and capture more than just lead referrer data.
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How to Connect Salesforce to Google Analytics 4

Looking to learn how you can track the leads you see in Salesforce back to your marketing stats in Google Analytics? We share how best to close the loop between sales and marketing so you can track your leads every step of the way.
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Complete Guide to Tracking the Entire Lead Lifecycle

Lead lifecycle might feel like yet another process to manage, but get it right and it could wildly improve how...
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How to Capture UTMs in Salesforce to Track Leads

Send UTMs and attribution data to Salesforce and track which channels and campaigns are most effective at driving leads and...
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Salesforce Automation Tools: 7 Essential Tools to Streamline your Data

Automate your workflows and close more leads into deals with Salesforce automation tools. Salesforce is one of the hottest CRMs...
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How to Setup and Track Multi-Touch Attribution in Salesforce

Trying to get started with Salesforce multi-touch attribution? We run you through what it is, how it works and how to implement it.
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How to Track Leads in Salesforce and Attribute Marketing Revenue

Learning how to track leads in Salesforce through the entire customer journey is essential to understanding what is really influencing your customers to convert. This guide shows you how to supercharge your CRM.
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Connect HubSpot and Google Analytics 4 To Prove Your Impact on Revenue

Want to learn how to integrate HubSpot with Google Analytics? Here's our complete guide including a much cheaper alternative.
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How to Track CRM Deals & Attribute Marketing Revenue

Keep track of deals in your pipeline and measure the impact of your marketing on revenue.  “What’s the ROI on...
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How Can Ruler Analytics Enrich Your Salesforce CRM?

Increase customer journey visibility and understand which marketing efforts drive the highest quality leads and won deals in Salesforce with...
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How to Track Leads in the CRM & Attribute Marketing Revenue

We take a closer look at the importance of CRM lead tracking and share the best practices on how to...
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