PPC call tracking is the definitive way to prove that your paid marketing efforts are driving new leads and impacting your bottom line. We walk you through what PPC call tracking is, why it’s useful and how to get started.
Measure what Matters
PPC call tracking is the definitive way to prove that your paid marketing efforts are driving new leads and impacting your bottom line. We walk you through what PPC call tracking is, why it’s useful and how to get started.
If you rely on a sales team to convert your leads to sales, then it’s likely you need to learn how to track your phone calls. This quick and easy guide will show you exactly how to get started with call tracking and the data it can unveil.
92% of all customer interactions happen over the phone. We walk you through 8 easy ways to improve your inbound call conversions so you can drive more conversions through the phone. Google conducted a research and found that 70% of mobile searchers use click to call. That’s huge potential for businesses. But when you get […]
Dynamic number insertion (DNI) is a call tracking feature where a unique number is tied to an individual web session. We break down what dynamic number insertion is, who would benefit from it and how to get started with this call tracking feature.
Learn more about phone call tracking and how you can use it to better understand how your marketing is impacting your inbound leads.
There are thousands of law firms across the UK with over 200,000 solicitors on the roll, as of 2020. With all of these law firms competing against one another to use digital marketing to drive more leads, and ultimately, more revenue. Search engines have been quick to cash in on the competition within the legal […]
“Calls are the new clicks.” That’s the statement used to summarise the findings from a recent study conducted by BIA Kelsey on the actions consumers are most likely to take on smartphones. The study found that increased adoption of smartphones is leading to “an explosion of phone calls.” By 2019, calls to businesses from mobile […]
For many businesses, everything from local stores to SaaS providers, call metrics are crucial for proving the effectiveness of inbound campaigns. Without call metrics, it’s impossible to determine how many inbound calls were the result of a billboard advertisement, Google Maps listing, social promotion, or Ads ad. With call metrics, marketers can connect conversions made […]
Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number is called the call is sent to your original number. Each time a new visitor lands on the website the phone number is changed by Ruler accordingly. […]
