If you rely on a sales team to convert your leads to sales, then it’s likely you need to learn how to track your phone calls. This quick and easy guide will show you exactly how to get started with call tracking and the data it can unveil.
Measure what Matters
If you rely on a sales team to convert your leads to sales, then it’s likely you need to learn how to track your phone calls. This quick and easy guide will show you exactly how to get started with call tracking and the data it can unveil.
92% of all customer interactions happen over the phone. We walk you through 8 easy ways to improve your inbound call conversions so you can drive more conversions through the phone. Google conducted a research and found that 70% of mobile searchers use click to call. That’s huge potential for businesses. But when you get […]
Dynamic number insertion (DNI) is a call tracking feature where a unique number is tied to an individual web session. We break down what dynamic number insertion is, who would benefit from it and how to get started with this call tracking feature.
Learn more about phone call tracking and how you can use it to better understand how your marketing is impacting your inbound leads.
There are thousands of law firms across the UK with over 200,000 solicitors on the roll, as of 2020. With all of these law firms competing against one another to use digital marketing to drive more leads, and ultimately, more revenue. Search engines have been quick to cash in on the competition within the legal […]
“Calls are the new clicks.” That’s the statement used to summarise the findings from a recent study conducted by BIA Kelsey on the actions consumers are most likely to take on smartphones. The study found that increased adoption of smartphones is leading to “an explosion of phone calls.” By 2019, calls to businesses from mobile […]
For many businesses, everything from local stores to SaaS providers, call metrics are crucial for proving the effectiveness of inbound campaigns. Without call metrics, it’s impossible to determine how many inbound calls were the result of a billboard advertisement, Google Maps listing, social promotion, or Ads ad. With call metrics, marketers can connect conversions made […]
As all marketers know, reducing your Cost Per Lead (CPL) is a vital part of efficient marketing. Call Tracking Analytics can provide you with all the vital information you need to keep your costs as low as possible while generating the best returns for your business. What is Cost Per Lead? Cost per lead […]
Pay Per Click has been the subject of a lot of debate in recent years, with some questioning its relevance. However, it is a highly beneficial marketing activity, especially if your company generates a lot of telephone leads. 52% of people who click on a PPC ad will call the advertiser; that’s a lot of […]
If you market your business online and generate a lot of leads via telephone, you should be using call tracking. It’s rapidly becoming more popular with marketers as it closes the gap between your marketing efforts and the leads they generate, allowing you to calculate the true ROI of your PPC and SEO campaigns by […]
If you use Pay Per Click (PPC) advertising to market your business, you need some way of analysing the success of your campaigns. Many marketers use a form of call tracking, but not all call tracking solutions are the same. Here we take a look at three of the main pitfalls of not using call […]
In September 2014, Google Ads released its own call tracking service, which it refers to as a “website call conversions” tool. Like Google Analytics, it’s completely free to use. But is it necessarily the best option? Here we take a look at how Google Call Tracking works, and how it compares to other call tracking […]
Whatever your industry, if your business generates many of its leads over the telephone, you could benefit from call tracking. Call tracking has been proven to increase conversions and lower CPA, especially as inbound callers are 10 to 15 times more likely to convert than web leads. Many people still prefer to talk to a […]
There has been a great deal of debate recently about the positives and negatives of call tracking. At Ruler Analytics, we frequently get asked whether or not call tracking can be harmful to an SEO campaign, as there have been many articles decrying the whole notion of call tracking and claiming it can have a […]
As a marketing agency, you know that client expectations are high. They hire you to deliver the best possible results, and it’s your performance that separates you from the rest. Sometimes, however, it’s difficult to provide your clients with the positive proof they need that your efforts are paying off. Why Marketing Agencies Benefit […]
