• call-metrics

    For many businesses, everything from local stores to SaaS providers, call metrics are crucial for proving the effectiveness of inbound campaigns. Without call metrics, it’s impossible to determine how many inbound calls were the result of a billboard advertisement, Google Maps listing, social promotion, or AdWords ad. With call metrics, marketers can connect conversions made […]

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  • It’s plain to see that we’re all in on inbound call leads. I’ll explain why. When we listen to our heart, our mind and the huge database of call data from thousands of clients, it’s clear that companies who open up their telephone lines as a touchpoint have a competitive advantage over those who don’t. […]

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  • 6 Ways To Reduce Your Cost Per Lead With Call Tracking - www.ruleranalytics.com

    As all marketers know, reducing your Cost Per Lead (CPL) is a vital part of efficient marketing. Call Tracking Analytics can provide you with all the vital information you need to keep your costs as low as possible while generating the best returns for your business.   What is Cost Per Lead? Cost per lead […]

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  • 6 ways call tracking can benefit your PPC campaign - www.ruleranalytics.com

    Pay Per Click has been the subject of a lot of debate in recent years, with some questioning its relevance. However, it is a highly beneficial marketing activity, especially if your company generates a lot of telephone leads. 52 percent of people who click on a PPC ad will call the advertiser; that’s a lot […]

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  • 4 reasons law firms need call tracking - www.ruleranalytics.com

    There are currently over 10,000 law firms operating in England and Wales, and in 2015, the number of practicing solicitors in the UK hit an all time high of 133,364. The vast majority of these are advertising their services online. Search engines have been quick to cash in on the competition within the legal market […]

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  • The do's and don'ts of call tracking - www.ruleranalytics.com

    If you market your business online and generate a lot of leads via telephone, you should be using call tracking. It’s rapidly becoming more popular with marketers as it closes the gap between your marketing efforts and the leads they generate, allowing you to calculate the true ROI of your PPC and SEO campaigns by […]

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  • 3 call tracking mistakes that are harming your PPC campaign - www.ruleranalytics.com

    If you use Pay Per Click (PPC) advertising to market your business, you need some way of analysing the success of your campaigns. Many marketers use a form of call tracking, but not all call tracking solutions are the same. Here we take a look at three of the main pitfalls of not using call […]

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  • Google call tracking should you be using it - www.ruleranalytics.com

    In September 2014, Google AdWords released its own call tracking service, which it refers to as a “website call conversions” tool. Like Google Analytics, it’s completely free to use. But is it necessarily the best option? Here we take a look at how Google Call Tracking works, and how it compares to other call tracking […]

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  • 9 types of businesses that need call tracking - www.ruleranalytics.com

    Whatever your industry, if your business generates many of its leads over the telephone, you could benefit from call tracking. Call tracking has been proven to increase conversions and lower CPA, especially as inbound callers are 10 to 15 times more likely to convert than web leads. Many people still prefer to talk to a […]

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  • the truth behind call tracking and seo - www.ruleranalytics.com

    There has been a great deal of debate recently about the positives and negatives of call tracking. At Ruler Analytics, we frequently get asked whether or not call tracking can be harmful to an SEO campaign, as there have been many articles decrying the whole notion of call tracking and claiming it can have a […]

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  • 5 reasons why marketing agencies need call tracking - www.ruleranalytics.com

    As a marketing agency, you know that client expectations are high. They hire you to deliver the best possible results, and it’s your performance that separates you from the rest. Sometimes, however, it’s difficult to provide your clients with the positive proof they need that your efforts are paying off.   Why Marketing Agencies Benefit […]

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  • how does dynamic number insertion work - www.ruleranalytics.com

    Any business needing to measure the impact of their online advertising on their inbound phone calls needs Dynamic Number Insertion (DNI). It is an essential part of call tracking; without it you are unable to assess the effectiveness of your campaigns accurately.   How Dynamic Number Insertion works When someone visits your website via an […]

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  • 9 ways your small business can benefit from call tracking -www.ruleranalytics.com

    Setting up and running a small business is expensive, and usually requires a degree of risk. You need to maximise your resources and turn a profit quickly and consistently in order to survive. That’s why you need to ensure your marketing is being targeted correctly and generating the best possible results. If your business generates […]

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  • The past, present and future of call tracking - www.ruleranalytics.com

    Wave Goodbye to the Past and Present Methods of Call Tracking, as the Future Promises to Provide more in-Depth and Insightful Information about your Leads   There are a number of reasons why businesses use call tracking to receive astute and incisive information about their telephone leads. It can streamline marketing activity, increase efficiency among […]

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  • start tracking phone calls today with Ruler Analytics - www.ruleranalytics.com

    Capitalise on the Merits of Call Tracking, which Includes Gaining Information about Visitors on an Individual Level, with Ruler Analytics’ Unique Approach    With call tracking, your marketing activity has the potential to become more straightforward, efficient, and cost-effective. What’s more, you are given access to a wealth of information, which can help determine whether […]

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