Overview
Amazon Ads is one of the fastest-growing advertising platforms in the world. With Sponsored Products, Sponsored Brands, the Amazon DSP, and streaming ad formats, Amazon puts your brand in front of consumers at the highest point of purchase intent available in digital advertising.
But Amazon’s advertising ecosystem is built around on-platform conversions. If your sales happen off Amazon through phone enquiries, quote requests, account sign-ups, or B2B meetings, those conversions are invisible to Amazon’s own reporting. Ruler Analytics changes that. By tracking users from their Amazon Ad exposure through to every downstream conversion event, Ruler gives you full-funnel visibility and a true return on ad spend that reflects what your Amazon investment actually delivered.
Key Benefits
Amazon Ads reaches consumers with unmatched purchase intent. For businesses whose conversions happen off Amazon, or who run B2B campaigns alongside their retail activity, standard Amazon attribution leaves a significant blind spot. Ruler closes it.
Some key benefits include:
- Full attribution for conversions that happen off the Amazon platform
- True ROAS across all Amazon ad formats and campaign types
- CRM-connected lead data with Amazon source attribution attached
- The ability to assess Amazon campaigns by revenue, not just ACOS
Key Features
Calculate your true return on Amazon ad spend
Amazon’s reporting focuses on on-platform purchase conversions. If you use Amazon Ads to drive awareness or generate B2B leads, a significant portion of your actual conversions will never appear in Amazon’s dashboard. Ruler tracks every user from their initial Amazon ad interaction through to closed revenue in your CRM, giving you a ROAS figure that reflects what your Amazon investment actually delivered.
Track offline conversions from Amazon-driven traffic
Many businesses, particularly in B2B, professional services, and high-ticket retail, see customers move from an ad click to a phone call or face-to-face meeting before committing. Ruler’s offline conversion tracking captures these events and connects them back to the Amazon campaign or ad format that first attracted the customer’s attention.
Reduce wasted Amazon ad budget
Amazon’s ad auction can be expensive. Without revenue attribution beyond ACOS, it’s impossible to know whether your spend is generating profitable customers. Ruler gives you the data to identify which campaigns are genuinely contributing to business growth and which are simply burning budget without impact on your bottom line.
