Overview
Awin is a global affiliate marketing network used to drive sales through partnerships. It’s especially valuable for reaching users through third-party sites, content, and influencers.
But affiliate platforms often struggle to show full-funnel impact. They rely on limited click tracking, which makes it hard to prove how affiliate partners influence revenue.
Attribution helps bridge that gap.
Using Ruler Analytics, you can track the full customer journey, across multiple channels and visits, and link affiliate clicks to actual sales, both online and offline.
Key Benefits
- Attribute closed revenue back to individual affiliate partners
- Track both online and offline sales, even when they happen after long sales cycles
- Use first-party tracking to measure across channels and sessions
- Apply different attribution models to see how affiliate marketing influences the full funnel
- Feed sales data back to Awin for accurate commission validation
Key Features
Full visibility of the user journey
Affiliate links often start a journey, but the sale doesn’t happen until later, and not always through the same session or device. Ruler captures each touchpoint a user interacts with, across every visit and channel. It connects those touchpoints into one view, so you can see the true role affiliates play in driving conversions.
Blended DDA and impression model
Affiliates can influence impressions without clicks. These often get missed with last-click models. Ruler combines impression insights and data-driven attribution to ensure these early influences aren’t ignored. We use MMM-informed weights to assign fair value, so your affiliate partners get proper credit for their role in generating demand.
Optimise based on revenue
Whether the sale happens online, via phone, or in person, Ruler links it back to the affiliate source. We also sync this revenue with ad platforms, so you can optimise campaigns and partnerships based on what drives actual revenue, not just tracked clicks or conversions.
