Overview
Campaign Manager 360 (CM360) is Google’s enterprise ad server, built for large-scale cross-channel campaign management. It powers sophisticated display, video, and rich media campaigns across the open web, giving media teams centralised control over trafficking, tracking, and reporting.
Integrating Ruler Analytics with CM360 unlocks a layer of attribution that ad servers alone can’t provide, the direct link between your programmatic impressions and offline or multi-touch revenue.
Ruler bridges your ad server data with your CRM and closes the loop on every campaign’s true commercial impact.Ruler Analytics allows you to integrate call tracking and marketing attribution directly into your CM360 campaigns. By tracking users on your website, Ruler collects data until a user becomes a lead.
At that point, Ruler fires the data held on that lead into your CRM. Then, at the point of sale, Ruler passes all of the revenue data back into Campaign Manager 360. So even if your campaigns generate offline conversions, support another part of a customer journey, or you tend to see long sales cycles, Ruler can still track your impact.
Key Benefits
CM360 is a powerful tool for managing and serving campaigns at scale. But with large budgets come large risks, and without attribution in place, it’s easy to lose visibility over what your investment is actually returning.
Some key benefits include:
- An aligned view of your ad server and CRM data
- Bottom line data on how display and video campaigns drive revenue
- Credit for view-through and assisted conversions, not just last-click
- Visibility of programmatic impact across the full sales cycle
Key Features
Calculate your true return on ad spend
CM360 gives you reach and frequency data, but not revenue. If you rely on offline conversions or tend to see customers go through a long sales cycle, measuring genuine ROAS from your ad server campaigns is a real challenge.
Ruler Analytics tracks every touchpoint so you can see the true return on your CM360 investment, even when conversions happen weeks after the initial interaction.
Offline conversion tracking
Display advertising rarely drives direct, last-click conversions. Many users will see your ad, later search for your brand, and convert through a different channel entirely. Ruler ensures those conversions are credited appropriately, and if they convert by phone or form submission, those offline events are captured too.
Eliminate wasted programmatic budget
DV360 campaigns can burn budget fast. Ruler overlays revenue data onto your placement and creative reports so you can identify which specific line items are generating genuine pipeline and cut the ones that are costing money without driving results.
