Overview
Display & Video 360 (DV360) is Google’s integrated programmatic buying platform, giving advertisers and agencies access to premium inventory across display, video, audio, and connected TV. It combines sophisticated audience targeting, real-time bidding, and cross-channel campaign management in a single platform.
Connecting DV360 with Ruler Analytics means you stop measuring success by viewability and start measuring it by revenue. Ruler uses machine learning to model the impact your DV360 campaigns are having on revenue and business outcomes. That gives your programmatic team a far more accurate and honest picture of performance than last-click attribution alone could ever provide.
Key Benefits
CM360 is a powerful tool for managing and serving campaigns at scale. But with large budgets come large risks, and without attribution in place, it’s easy to lose visibility over what your investment is actually returning.
Some key benefits include:
- An aligned view of your ad server and CRM data
- Bottom line data on how display and video campaigns drive revenue
- Credit for view-through and assisted conversions, not just last-click
- Visibility of programmatic impact across the full sales cycle
Key Features
Understand the true revenue impact of your DV360 campaigns
DV360’s reporting tells you about reach, frequency, and completion rates but not revenue. Ruler addresses that by combining direct conversion tracking with machine learning modelling of impression impact. Where a user clicks and converts, Ruler tracks the full path. Where impressions influence without directly converting, Ruler uses impression modelling to show their contribution to revenue so your team has a complete and honest view of what DV360 is delivering.
Track offline and assisted conversions
Programmatic display rarely drives direct, last-click conversions. It influences. Ruler’s measurement platform captures every assisted conversion, including phone calls, email enquiries, and in-store visits, and credits the DV360 campaigns that played a role in the journey.
Eliminate wasted programmatic budget
DV360 campaigns can burn budget fast. Ruler overlays revenue data onto your placement and creative reports so you can identify which specific line items are generating genuine pipeline and cut the ones that are costing money without driving results.
