Integration
Connecting Ruler Analytics with your Salesforce CRM allows you to seamless sync data captured from lead generation activity from web forms, phone calls or live chat to enrich your sales pipeline with marketing attribution data.
Enrich your Salesforce CRM with over 60 marketing variables across multiple touch points such as First/Last Click marketing source, landing page, keyword, GCLID, page views and sessions, as well as a link back to view the lead's page journey through your website.
In turn, Ruler will update the marketing data in the Ruler dashboard with the revenue value once an Opportunity is marked Closed/Won in Salesforce, as well as sending this back into your marketing platforms such as Google Analytics, Google Adwords, Facebook and Microsoft Advertising, ensuring both sales and marketing teams are working from the same source of truth.
This allows you to measure ROI and optimise your campaigns based on revenue rather than impressions, goals or conversions, for definitive proof of the impact of your marketing campaigns on the business.