When used correctly, LiveChat is a powerful tool for converting qualified traffic into leads and customers.
Ruler Analytics is a marketing attribution tool that easily integrates with LiveChat, allowing you to monitor the performance of your web chat and its role in driving leads and revenue.
You can send this data to Salesforce to monitor sales chats happening through LiveChat and use this insight to double down on the tactics that contribute the most value for your business.
The Ruler Analytics integration lets you create leads and contacts from chats in Salesforce and assign lead source data. Here’s how it works.
Ruler will ensure your data is captured on a visitor level so that it can match leads, conversions or sales back to the marketing touchpoints that generated them across multiple channels, ads and keywords.
Related: How to view full customer journeys with Ruler
Looking at this specific journey, we can see that a visitor clicked on a Google Ad after searching the keyword "marketing attribution" and converted via a form fill.
When an anonymous visitor converts into a lead via LiveChat, Ruler will match their conversion details with their unique marketing touchpoints and pass the data it’s captured to Salesforce.
Related:How Ruler can enrich your Salesforce CRM
⚠️ Important note: You’ll need to set up custom fields in Salesforce to send first/last click data from Ruler Analytics. We have a guide on how to create custom fields in Salesforce that can help you get started.
When a lead agrees to a deal or completes a sale, the revenue data will get sent back to the Ruler dashboard so that you can measure the impact of your marketing sources, campaigns, keywords and ads based on monetary values.
Related: How Ruler attributes revenue to your marketing
Ruler can retrieve information about your won deals and feed that data into your marketing platforms such as Google Analytics, Google Ads, Facebook and Microsoft Advertising, allowing you to clearly measure and report on the return on investment for your marketing campaigns.
Want to learn more about tracking LiveChat leads in your CRM? Book a demo today and see how Ruler Analytics closes the loop between LiveChat and Salesforce
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