Overview
GoHighLevel is an all-in-one sales and marketing platform built for agencies and businesses. It combines CRM, pipeline management, automated follow-ups, and client communication into a single workspace, making it one of the most comprehensive tools available for managing the full customer lifecycle.
Establish a two-way flow of data for your lead generation information and deal activity between Ruler Analytics and GoHighLevel. Leverage all your engagement information such as recorded phone calls, web forms and live chat transcripts to provide your leads with the best experience.
Ruler retrieves the data associated with your GoHighLevel pipeline opportunities to create an end-to-end view of your engagement and sales process. All data is then updated in the Ruler dashboard and also fed into your marketing platforms such as Facebook, Google Ads, and Microsoft Advertising. As such, your marketing and sales team will have a single source of truth for the whole process.
Ruler associates the revenue generated by each successful deal to the original marketing campaign. This allows you to measure ROI and smartly invest in the most successful marketing campaigns. You can re-create your digital marketing strategy for the most efficient budget use.
Key Benefits
GoHighLevel is a powerful platform for managing leads and automating your sales process, but like most CRMs, it doesn’t natively show you which marketing activities drove those leads, or which ones actually converted into revenue.
Integrating your GoHighLevel account with Ruler Analytics plugs that gap and ensures you track your marketing based on how much revenue it generates.
You’ll be able to:
- Align sales and marketing data in a single view
- Empower your sales team with lead intelligence
- Evidence the effectiveness of marketing campaigns to drive both leads and revenue
- Get visibility of the impact of marketing activity across the sales cycle
- Close the loop between marketing and sales
Key Features
Enrich your sales oppotunities and leads
Supplement your GoHighLevel opportunities with over 60 marketing variables to view your customer’s interactions over multiple touchpoints, including first/last click marketing source, landing page, keyword, page views and sessions. Provide your sales team with greater intelligence on prospects via a direct link to the prospect’s data within Ruler to view their decision-making journey via various channels, sources and engagement with your website.
Evidence marketing impact
Provide proof of the success of your marketing campaigns by reporting on value rather than vanity metrics. Report on return on investment at channel, campaign and keyword level as prospects make their way through your GoHighLevel pipeline stages.
Align sales and marketing efforts
By combining marketing and sales data in one place, your teams can take a collaborative approach to your commercial operation, understand what constitutes a quality lead, how marketing affects the sales cycle and optimise to generate revenue quicker.
