Measure what Matters
Tracking offline conversions in Google Analytics is crucial as it shows how effective your online digital activities are at driving sales offline. For this article, we take a look at how to measure offline conversions in Google Analytics so that you can improve your customer acquisition, and more importantly, increase ROI. One of the core […]
Investing paid advertising? Our ROAS calculator will help you understand the value of your advertising and its impact on your bottom line.
Assigning values to goals in Google Analytics provides you with a better understanding of the performance of your marketing. For this article, we’re going to show you the process we use for assigning values in Google Analytics so that you can optimise your performance based on revenue. Most marketers report on the success of their […]
Struggling to measure your digital marketing ROI? We share the five metrics you need to prove your marketing’s impact on sales and revenue.
The data discrepancies between Facebook Ad Manager and Google Analytics are common, but that doesn’t mean you can’t minimise them. For this article, we’re going to show you a few methods that you can put in place to help resolve the inconsistencies between Facebook and Google Analytics. We’re going to hazard a guess on why […]
Are you using live chat platforms like Drift, Zendesk or Intercom? Make sure you are tracking your live chat performance with these key metrics
Do you use Facebook ads to drive more traffic and conversions? For this article, we show you how to track Facebook ads more effectively in Google Analytics, and as a bonus, help you attribute your sales revenue to your campaigns, both online and offline. Facebook had 2.7 billion monthly users as of June 2020. It’s […]
Important Note: This article was originally published on 10th Apr 2020 and was last updated on 12th August 2020. Google Analytics conversion tracking allows you to see which campaigns and channels are driving the most leads and engagement. For this article, we walk you through a step-by-step guide to help you set up your Google […]
Closed-loop marketing allows sales and marketing teams to collaborate on conversion and revenue data to determine which specific marketing activities are most effective in driving sales. For this article, we take a closer look at how closed-loop marketing works and show you how to successfully connect data from your marketing analytics and CRM platform. We […]
Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you’ll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.
Businesses that track their leads throughout the sales and marketing funnel can make informed decisions to improve lead quality and enhance sales productivity. In this article, we discuss the benefits and limitations of lead tracking and show you how to connect marketing-generated leads directly to revenue. As marketers, we’re responsible for driving leads and revenue […]
Google Analytics is a powerful tool that allows businesses to assign credit to the marketing initiatives that drive traffic and conversions. You can now go beyond goal and conversion tracking in Google Analytics and measure the effectiveness of your marketing based on revenue. Google Analytics is a must-have tool for digital marketers. Its powerful features […]
So far, we’ve exposed the most common challenges of reporting, showed you how to choose and measure your most valuable KPIs and shared practical methods to help transform your data into actionable insight. In this final instalment, we reveal the core components of a campaign analysis so that you can effectively communicate your impact on […]
In part two of the fundamentals of a digital marketing report, we provided you with some powerful practices to help identify your most valuable marketing KPIs. In our third instalment, we shed light on how you can turn data into actionable insights to help drive strategic initiatives. Data is not information. You can have all […]
In this article, we’re going to show you how Marketing Mix Modelling (MMM) works, why it’s needed, plus the pros and cons of using it to assess your marketing efforts. Then, as a bonus, we’re going to provide you with an alternative method to tie sales revenue directly to your online and offline channels. If […]
