Do you struggle to measure offline marketing campaigns? Or offline conversions? Read out handy guide to get the edge on your competitors.
Measure what Matters
Do you struggle to measure offline marketing campaigns? Or offline conversions? Read out handy guide to get the edge on your competitors.
Looking to understand your customer better? Customer journey mapping is a great strategy to understanding how website visitors move through your content.
Customer journey analytics allows support, sales and marketing teams to manage and track cross-channel journeys cohesively to help improve customer experiences and increase ROI. Do you want to know more about where your customers come from? Or, more specifically, do you want to know which marketing initiatives are driving your most valuable customers? Let’s assume […]
Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you’ll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.
Revenue operations, or RevOps, is transforming the way businesses look at their revenue generation. We walk you through what revenue operations is and how to know if it’s right for your company.
Never heard of pipeline marketing? This conversion-focussed marketing strategy can help you focus on revenue, as opposed to lead generation. We walk you through what pipeline marketing is, how it can impact your current marketing and sales processes and how to get started with your first campaign.
Lead value allows you to understand how your marketing is bringing in revenue. We share how to calculate it and get more from your marketing.
Google Analytics is a powerful tool that allows businesses to assign credit to the marketing initiatives that drive traffic and conversions. You can now go beyond goal and conversion tracking in Google Analytics and measure the effectiveness of your marketing based on revenue. Google Analytics has a wealth of powerful features to help you understand […]
We’ve all heard of cost per click, and cost per lead, but what about revenue per click? This metric is the data-driven way to assess your marketing. Here’s why you need it and to get the most out of your marketing.
So you know you generated ten leads, but you’re not sure where they came from? You’re not alone. Tracking who converts into a lead, and who closes into revenue takes a lot of guesswork without the proper tools. We walk you through how to identify website visitors and improve lead quality.
Tracking offline conversions in Google Analytics is crucial as it shows how effective your online digital activities are at driving sales offline. For this article, we take a look at how to measure offline conversions in Google Analytics so that you can improve your customer acquisition, and more importantly, increase ROI. One of the core […]
Investing paid advertising? Our ROAS calculator will help you understand the value of your advertising and its impact on your bottom line.
Assigning values to goals in Google Analytics provides you with a better understanding of the performance of your marketing. For this article, we’re going to show you the process we use for assigning values in Google Analytics so that you can optimise your performance based on revenue. Most marketers report on the success of their […]
Struggling to measure your digital marketing ROI? We share the five metrics you need to prove your marketing’s impact on sales and revenue.
The data discrepancies between Facebook Ad Manager and Google Analytics are common, but that doesn’t mean you can’t minimise them. For this article, we’re going to show you a few methods that you can put in place to help resolve the inconsistencies between Facebook and Google Analytics. We’re going to hazard a guess on why […]
