We’re going to show you how marketing mix modelling works, why it’s needed, plus the pros and cons of using...

Do you struggle to measure offline marketing campaigns? Or offline conversions? Read out handy guide to get the edge on your competitors.

We take a closer look at tracking offline conversions in Google Analytics and show you an easier way to measure...

Get to know all the Google Analytics alternatives and pick a solution that can help you manage your marketing and...

Get your ultimate guide to marketing data analytics packed with insights and tips to help improve your web and marketing...

We walk you through the basics of Google Analytics conversion tracking and show you how to quantify the results of your...

We’ve all heard of cost per click, and cost per lead, but what about revenue per click? This metric is the data-driven way to assess your marketing. Here's why you need it and to get the most out of your marketing.

Consider these marketing analytics tools and invest in a solution that promises to give a more complete view of your...

Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you'll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.

Cost per lead is a marketing metric used to determine how well your campaigns are working to drive new leads. We share how to calculate this key metric and show you how you can get more reliable data to prove your impact. 

Use these Google Analytics metrics and measure the value of your marketing campaigns more effectively. Google Analytics is second to...

We shed light on how you can turn data into actionable insights to help drive strategic initiatives for your business. ...

We take a closer look at how closed-loop marketing works and show you how to successfully connect data from your...

Customer journey mapping tools allow support, sales and marketing teams to manage and track cross-channel journeys more cohesively. Customer journeys...

Not sure how much you spend to obtain new customers? Calculating and reducing your customer acquisition cost is a great way to streamline your marketing. Keep reading for 5 easy ways to achieve it.