Measure what Matters
Closed-loop marketing allows sales and marketing teams to collaborate on conversion and revenue data to determine which specific marketing activities are most effective in driving sales. For this article, we take a closer look at how closed-loop marketing works and show you how to successfully connect data from your marketing tools and CRM platform. The […]
Looking for KPIs for sales and marketing teams? Keeping these two teams aligned is easy when you set the right goals. Learn which KPIs you should aim for.
Never heard of pipeline marketing? This conversion-focussed marketing strategy can help you focus on revenue, as opposed to lead generation. We walk you through what pipeline marketing is, how it can impact your current marketing and sales processes and how to get started with your first campaign.
Vanity metrics aren’t the most important part of your marketing report. Actionable metrics give context and allow you to make data-driven decisions. Read our full guide to both and how to translate your metrics.
The data discrepancies between Facebook Ad Manager and Google Analytics are common, but that doesn’t mean you can’t minimise them. For this article, we’re going to show you a few methods that you can put in place to help resolve the inconsistencies between Facebook and Google Analytics. Gathering accurate, reliable data is the foundation for […]
Do you use Facebook ads to drive more traffic and conversions? For this article, we show you how to track Facebook ads more effectively in Google Analytics, and as a bonus, help you attribute your sales revenue to your campaigns, both online and offline. With roughly 2.85 billion monthly active users, Facebook is one of […]
Customer journey analytics tools allow support, sales and marketing teams to manage and track cross-channel journeys cohesively to help improve customer experiences and increase ROI. Customer journeys are complicated and are becoming more drawn out, spanning over months and a multitude of channels. In fact, according to a survey by MarketingCharts, results indicate that three-quarters […]
Website visitor tracking doesn’t have to feel like stalking. With attribution software, you can monitor leads, their sources and how they close into revenue
Struggling to measure your digital marketing ROI? We share the six metrics you need to prove your marketing’s impact on sales and revenue.
Do you struggle to measure offline marketing campaigns? Or offline conversions? Read out handy guide to get the edge on your competitors.
Are you using live chat platforms like Drift, Zendesk or Intercom? Make sure you are tracking your live chat performance with these key metrics
Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you’ll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.
There are four key things Google Analytics can’t tell you. Learn what they are and how to work around these data gaps to ensure your marketing is its best.
Measuring marketing effectiveness is vital when it comes to understanding what works. Read our full guide and get more out of your marketing.
Struggling to understand direct traffic in Google Analytics? We share what it is, common reasons it occurs and how to see your true channel source
