Cookies have been the main way marketers have tracked users visiting their websites. But how does Google Analytics use cookies,...

So you know you generated ten leads, but you're not sure where they came from? You're not alone. Tracking who converts into a lead, and who closes into revenue takes a lot of guesswork without the proper tools. We walk you through how to identify website visitors and improve lead quality.

Revenue operations, or RevOps, is transforming the way businesses look at their revenue generation. We walk you through what revenue operations is and how to know if it’s right for your company.

Google Analytics 4 is here to stay, so how do you set it all up and what should you expect...

Generate meaningful insights and increase revenue with these business intelligence tools. It’s no secret that data is the foundation of...

As a marketer, you want to measure your return on investment (ROI), right? Well, call tracking is a great way...

Come July 2023, Google Analytics 4 will be the standard. But many marketers are asking, should I switch now? We...

Struggling to understand direct traffic in Google Analytics? We share what it is, common reasons it occurs and how to see your true channel source

Businesses now conduct data analytics based on the amount of data from various sources. Therefore, businesses need access to all...

Website visitor tracking doesn't have to feel like stalking. With attribution software, you can monitor leads, their sources and how they close into revenue

Salesforce and Marketo’s integration allows you to connect your CRM data to your analytics. We walk you through how it...

Integrate your tech stack and gain powerful insights about your campaigns with these big data analytics tools.  Big data is...

Consider these website visitor tracking tools and get a better understanding of your customer journeys and marketing performance.  If you...

Create a single view of your cost data in Google Analytics and analyse your advertising campaigns on LinkedIn, Facebook and...

Analyse your campaigns the right way and make data-driven decisions to move your business forward. Thinking analytically to scale marketing...