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Analytics

Measure what Matters

  • How to Measure Offline Marketing Campaigns

    • 15th January 2021
    • By Laura Caveney
    • Posted in: Analytics
    how to measure offline marketing campaigns

    Do you struggle to measure offline marketing campaigns? Or offline conversions? Read out handy guide to get the edge on your competitors.

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  • The Ultimate Guide to Customer Journey Mapping for Marketers

    • 14th January 2021
    • By Laura Caveney
    • Posted in: Analytics
    The Ultimate Guide to Customer Journey Mapping for Marketers - www.ruleranalytics.com (4)

    Looking to understand your customer better? Customer journey mapping is a great strategy to understanding how website visitors move through your content.

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  • What is Customer Journey Analytics? (+ 7 Tools To Help)

    • 7th January 2021
    • By Katie Holmes
    • Posted in: Analytics

    Customer journey analytics allows support, sales and marketing teams to manage and track cross-channel journeys cohesively to help improve customer experiences and increase ROI. Do you want to know more about where your customers come from? Or, more specifically, do you want to know which marketing initiatives are driving your most valuable customers? Let’s assume […]

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  • 15 Marketing Attribution Software and Tools for 2021

    • 4th January 2021
    • By Katie Holmes
    • Posted in: Analytics
    Marketing Attribution Software and Tools - www.ruleranalytics.com

    Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you’ll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.

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  • Revenue Operations: Everything You Need To Know

    • 29th December 2020
    • By Laura Caveney
    • Posted in: Analytics
    revenue operations

    Revenue operations, or RevOps, is transforming the way businesses look at their revenue generation. We walk you through what revenue operations is and how to know if it’s right for your company.

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  • What is Pipeline Marketing (+ How to Connect Leads and Revenue)

    • 23rd December 2020
    • By Laura Caveney
    • Posted in: Analytics
    piepeline marketing

    Never heard of pipeline marketing? This conversion-focussed marketing strategy can help you focus on revenue, as opposed to lead generation. We walk you through what pipeline marketing is, how it can impact your current marketing and sales processes and how to get started with your first campaign.

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  • How to Track The Value of Your Leads

    • 21st December 2020
    • By Laura Caveney
    • Posted in: Analytics
    how to track lead value

    Lead value allows you to understand how your marketing is bringing in revenue. We share how to calculate it and get more from your marketing.

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  • How To Track Your Marketing Revenue in Google Analytics

    • 7th December 2020
    • By Katie Holmes
    • Posted in: Analytics
    Google Analytics Revenue - www.ruleranalytics.com

    Google Analytics is a powerful tool that allows businesses to assign credit to the marketing initiatives that drive traffic and conversions. You can now go beyond goal and conversion tracking in Google Analytics and measure the effectiveness of your marketing based on revenue. Google Analytics has a wealth of powerful features to help you understand […]

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  • Forget Cost Per Click, it’s all about Revenue Per Click

    • 3rd November 2020
    • By Laura Caveney
    • Posted in: Analytics
    revenue per click metric

    We’ve all heard of cost per click, and cost per lead, but what about revenue per click? This metric is the data-driven way to assess your marketing. Here’s why you need it and to get the most out of your marketing.

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  • How to Identify Website Visitors: A Complete Guide to Tracking Individual Web Leads

    • 26th October 2020
    • By Laura Caveney
    • Posted in: Analytics
    identifying website visitors graphic

    So you know you generated ten leads, but you’re not sure where they came from? You’re not alone. Tracking who converts into a lead, and who closes into revenue takes a lot of guesswork without the proper tools. We walk you through how to identify website visitors and improve lead quality.

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  • How to Track Offline Conversions in Google Analytics

    • 1st October 2020
    • By Katie Holmes
    • Posted in: Analytics
    How to Track Offline Conversions in Google Analytics - www.ruleranalytics.com

    Tracking offline conversions in Google Analytics is crucial as it shows how effective your online digital activities are at driving sales offline. For this article, we take a look at how to measure offline conversions in Google Analytics so that you can improve your customer acquisition, and more importantly, increase ROI. One of the core […]

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  • ROAS Calculator: How to Calculate Return on Ad Spend and Improve it

    • 22nd September 2020
    • By Laura Caveney
    • Posted in: Analytics
    roas calculator for paid adverts

    Investing paid advertising? Our ROAS calculator will help you understand the value of your advertising and its impact on your bottom line.

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  • How to Calculate and Assign a Value to a Goal in Google Analytics

    • 9th September 2020
    • By Katie Holmes
    • Posted in: Analytics
    Assigning values to goals in Google Analytics - www.ruleranalytica.com

    Assigning values to goals in Google Analytics provides you with a better understanding of the performance of your marketing. For this article, we’re going to show you the process we use for assigning values in Google Analytics so that you can optimise your performance based on revenue. Most marketers report on the success of their […]

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  • How to Measure Digital Marketing ROI: 5 metrics you need to track

    • 3rd September 2020
    • By Laura Caveney
    • Posted in: Analytics
    digital marketing roi sales funnel

    Struggling to measure your digital marketing ROI? We share the five metrics you need to prove your marketing’s impact on sales and revenue.

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  • Why Facebook Ads Doesn’t Match Google Analytics (+ How To Fix It)

    • 27th August 2020
    • By Katie Holmes
    • Posted in: Analytics
    Facebook Ads Google Analytics Discrepancy - www.ruleranalytics.com (1)

    The data discrepancies between Facebook Ad Manager and Google Analytics are common, but that doesn’t mean you can’t minimise them. For this article, we’re going to show you a few methods that you can put in place to help resolve the inconsistencies between Facebook and Google Analytics. We’re going to hazard a guess on why […]

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