Measure what Matters
Google Analytics is a powerful tool that allows businesses to assign credit to the marketing initiatives that drive traffic and conversions. You can now go beyond goal and conversion tracking in Google Analytics and measure the effectiveness of your marketing based on revenue. Google Analytics is a must-have tool for digital marketers. Its powerful features […]
So far, we’ve exposed the most common challenges of reporting, showed you how to choose and measure your most valuable KPIs and shared practical methods to help transform your data into actionable insight. In this final instalment, we reveal the core components of a campaign analysis so that you can effectively communicate your impact on […]
In part two of the fundamentals of a digital marketing report, we provided you with some powerful practices to help identify your most valuable marketing KPIs. In our third instalment, we shed light on how you can turn data into actionable insights to help drive strategic initiatives. Data is not information. You can have all […]
Do you want to use Google Analytics to track your online and offline conversions, but not sure how to do it? In this step-by-step guide, we walk you through Google Analytics conversion tracking so that you can make smarter decisions about where to spend your marketing budget. If you’re not using Google Analytics to track […]
In this article, we’re going to show you how Marketing Mix Modelling (MMM) works, why it’s needed, plus the pros and cons of using it to assess your marketing efforts. Then, as a bonus, we’re going to provide you with an alternative method to tie sales revenue directly to your online and offline channels. If […]
We’re going to show you some of the best marketing attribution software and tools, designed to help you work more effectively and increase ROI. Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. It’s so hard that only 17% of advertisers […]
The SaaS (software-as-a-service) sector has really grown in the past few years and doesn’t seem to be showing any signs of slowing at all. From the top-performing SaaS businesses which are expanding at a rapid speed, to new business launches, this industry is proving to be a real success. Some of the leaders in the […]
5 Minute Read. This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google Ads & Analytics automatically. Do Any Of The Following Sound Familiar? You’re driving plenty of […]
A customer journey map is a visual representation of the steps customers go through when considering, making, and utilising a purchase. It’s a valuable marketing tool because it defines the path to purchase from the perspective of the customer—not the company. Because journey maps are developed from the customer’s perspective, they can be used to form […]
Marketing is evolving – fast. This evolution has been enabled, and driven, by technological advances and access to connected data. Want to target your ideal customer with advertising? Select a set of location, demographics, career, and interest attributes, and connected data handles serving those ads only to individuals who meet your criteria. Want to learn […]
As all marketers know, reducing your Cost Per Lead (CPL) is a vital part of efficient marketing. Call Tracking Analytics can provide you with all the vital information you need to keep your costs as low as possible while generating the best returns for your business. What is Cost Per Lead? Cost per lead […]
Content marketing is a big business. It is now used by 93% of all marketers as a means of generating leads and increasing revenue. 74 of companies say that content marketing has increased both the quantity and quality of their leads, while 95% of B2B buyers now consider content as a trustworthy source when making […]
Discover in-depth Information about the Companies Browsing your Products and Services Online with Ruler Analytics’ unique ability to Track Website Visitors In this article, we are going to give our readers the opportunity to learn a little bit more about our company tracking feature. Basically, it allows you to track website visitors individually, whilst identifying […]
Just because Google Analytics is the Most Popular Platform for Measuring and Monitoring Website Data doesn’t mean it’s the Best It is safe to say that Google Analytics is the most popular analytics software in the world. In fact, estimates suggest that as many as 30-50 million websites use Google Analytics to find out information […]
Rather than explicitly telling your clients and customers what to buy via sales pitches and advertisements, a number of businesses are adopting outreach marketing instead. By reaching out to consumers and discovering what they really want, any organisation has the ability to not only develop more effective campaigns, but also improve reputations among audiences, as […]
