Lead value allows you to understand how your marketing is bringing in revenue. We share how to calculate it and get more from your marketing.

Struggling to understand direct traffic in Google Analytics? We share what it is, common reasons it occurs and how to see your true channel source

We’re going to show you the process we use for assigning values in Google Analytics so that you can optimise...

Consider these website visitor tracking tools and get a better understanding of your customer journeys and marketing performance.  If you...

Google Analytics conversion tracking allows you to see which marketing channels are driving the most leads and engagement. In this...

Delve into marketing analytics and learn what it is and how you can better use your data to scale your business growth with this comprehensive guide.

Customer journey analytics tools allow support, sales and marketing teams to manage and track cross-channel journeys more cohesively. Customer journeys...

Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you'll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.

Tracking individual users in Google Analytics allows you to get a singular view of your customer journeys. By the end...

Become better equipped to track revenue in Google Analytics and can start making better decisions about where to spend your...

We take a closer look at tracking offline conversions in Google Analytics and show you an easier way to measure...

Data-driven marketing has the potential to revolutionise your business by supporting growth, reducing costs and increasing team collaboration. We walk you through how to implement it to your marketing stack.

Cost per lead is a marketing metric used to determine how well your campaigns are working to drive new leads. We share how to calculate this key metric and show you how you can get more reliable data to prove your impact. 

Gated content is a great way to drive leads, but how do you track it? We show you how to track downloads in Google Analytics so you can get lead visibility.

Track Facebook ads more effectively in Google Analytics and attribute sales revenue to your campaigns, both online and offline. Facebook...