Measure what Matters
In this article, we’re going to show you how Marketing Mix Modelling (MMM) works, why it’s needed, plus the pros and cons of using it to assess your marketing efforts. Then, as a bonus, we’re going to provide you with an alternative method to tie sales revenue directly to your online and offline channels. If […]
We’re going to show you some of the best marketing attribution software and tools, designed to help you work more effectively and increase ROI. Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. It’s so hard that only 17% of advertisers […]
The SaaS (software-as-a-service) sector has really grown in the past few years and doesn’t seem to be showing any signs of slowing at all. From the top-performing SaaS businesses which are expanding at a rapid speed, to new business launches, this industry is proving to be a real success. Some of the leaders in the […]
5 Minute Read. This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google Ads & Analytics automatically. Do Any Of The Following Sound Familiar? You’re driving plenty of […]
A customer journey map is a visual representation of the steps customers go through when considering, making, and utilising a purchase. It’s a valuable marketing tool because it defines the path to purchase from the perspective of the customer—not the company. Because journey maps are developed from the customer’s perspective, they can be used to form […]
Marketing is evolving – fast. This evolution has been enabled, and driven, by technological advances and access to connected data. Want to target your ideal customer with advertising? Select a set of location, demographics, career, and interest attributes, and connected data handles serving those ads only to individuals who meet your criteria. Want to learn […]
As all marketers know, reducing your Cost Per Lead (CPL) is a vital part of efficient marketing. Call Tracking Analytics can provide you with all the vital information you need to keep your costs as low as possible while generating the best returns for your business. What is Cost Per Lead? Cost per lead […]
Content marketing is a big business. It is now used by 93% of all marketers as a means of generating leads and increasing revenue. 74 of companies say that content marketing has increased both the quantity and quality of their leads, while 95% of B2B buyers now consider content as a trustworthy source when making […]
Discover in-depth Information about the Companies Browsing your Products and Services Online with Ruler Analytics’ unique ability to Track Website Visitors In this article, we are going to give our readers the opportunity to learn a little bit more about our company tracking feature. Basically, it allows you to track website visitors individually, whilst identifying […]
Just because Google Analytics is the Most Popular Platform for Measuring and Monitoring Website Data doesn’t mean it’s the Best It is safe to say that Google Analytics is the most popular analytics software in the world. In fact, estimates suggest that as many as 30-50 million websites use Google Analytics to find out information […]
Rather than explicitly telling your clients and customers what to buy via sales pitches and advertisements, a number of businesses are adopting outreach marketing instead. By reaching out to consumers and discovering what they really want, any organisation has the ability to not only develop more effective campaigns, but also improve reputations among audiences, as […]
When it comes to monitoring and measuring web traffic, most people will utilise Google Analytics, as it’s free and easy-to-use. But for all its benefits, Google Analytics has one major drawback – it only gives you aggregated data. This is when several different measurements are combined, giving you a summary of your web statistics. Aggregated […]
Aggregated Data from Tools like Google Analytics isn’t as Insightful or Accurate as you might think… As marketers, we are forever analysing website data to not only enhance the user’s online experience but to improve our overall performance. However, in a world where an increasing amount of software is available, most businesses continue to […]
Delve even Deeper into the Ruler Analytics Platform by making use of our Keyword Report Feature From SEO and PPC to content and social media, the vast majority of digital marketing techniques would simply fall apart without keywords. Along with being given the ability to target specific audiences interested in your products and services, […]
The Most Important thing to remember is finding an Analytics Product that meets your Organisation’s own Requirements If you want to receive detailed insights into the behaviour and activity of visitors arriving at your website, the go-to option at the moment is Google Analytics and has been for quite some time now. However, the world […]
