Struggling to understand direct traffic in Google Analytics? We share what it is, common reasons it occurs and how to see your true channel source
Measure what Matters
Struggling to understand direct traffic in Google Analytics? We share what it is, common reasons it occurs and how to see your true channel source
Send marketing source data to the CRM and enrich your Google Analytics with web form, phone calls and live chat activity to understand which sources generate the most value. According to research, 47% of companies struggle to gain insights from their marketing data due to data silos. By integrating CRM data with Google Analytics, marketers […]
Struggling to measure your digital marketing ROI? We share the five metrics you need to prove your marketing’s impact on sales and revenue.
Cost per lead is a marketing metric used to determine how well your campaigns are working to drive new leads. We share how to calculate this key metric and show you how you can get more reliable data to prove your impact.
Are you using live chat platforms like Drift, Zendesk or Intercom? Make sure you are tracking your live chat performance with these key metrics
Gated content is a great way to drive leads, but how do you track it? We show you how to track downloads in Google Analytics so you can get lead visibility.
By integrating data between Marketo and Google Analytics, you can understand which lead generation activity such as web form, phone calls, and live chat enquiries generate the most value and optimise marketing spend accordingly. By combining Google Analytics and Marketo, you can expect to uncover invaluable insights to help inform data-driven decisions and implement changes […]
Do you struggle to measure offline marketing campaigns? Or offline conversions? Read out handy guide to get the edge on your competitors.
Looking to understand your customer better? Customer journey mapping is a great strategy to understanding how website visitors move through your content.
Customer journey analytics allows support, sales and marketing teams to manage and track cross-channel journeys cohesively to help improve customer experiences and increase ROI. Do you want to know more about where your customers come from? Or, more specifically, do you want to know which marketing initiatives are driving your most valuable customers? Let’s assume […]
Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you’ll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.
Revenue operations, or RevOps, is transforming the way businesses look at their revenue generation. We walk you through what revenue operations is and how to know if it’s right for your company.
Never heard of pipeline marketing? This conversion-focussed marketing strategy can help you focus on revenue, as opposed to lead generation. We walk you through what pipeline marketing is, how it can impact your current marketing and sales processes and how to get started with your first campaign.
Lead value allows you to understand how your marketing is bringing in revenue. We share how to calculate it and get more from your marketing.
Google Analytics is a powerful tool that allows businesses to assign credit to the marketing initiatives that drive traffic and conversions. You can now go beyond goal and conversion tracking in Google Analytics and measure the effectiveness of your marketing based on revenue. Google Analytics has a wealth of powerful features to help you understand […]
