• Not only does today’s extensive online world enable any business to sell its products or services to global audiences, it also provides in-depth insights into consumer behaviour. In fact, there is an untold amount of data about interactions and transactions available at your fingertips every time a consumer browses your website, clicks a hyperlink, replies […]

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  • It is all well and good studying analytics to see how many unique users are visiting your site, how long they stay on a particular page for, and how many choose to leave after consuming the content. But what are you doing with this information? Some administrators’ prime concern will be boosting traffic numbers or […]

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