Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Receive Notifications about New Calls, Companies, and Conversions Direct to your Mobile or Email Inbox With Ruler Analytics, you can collect and collate countless pieces of data about things like leads generation and visitor journeys. But what if you want to use this information on other applications or share your findings with clients and […]
Give Sales Staff Insight into Lead Source, Lead Location, Product Information and Company Identification If your business does not spend enough time on lead generation, you won’t be able to identify potential customers interested in your products or services. Then again, if you do not recognise the importance of prospecting either, you probably won’t […]
Overview In the first of a series of articles called Ruler Trends, we take a look at the data across the Ruler network to see trends from clients in different sectors and industries. The data is based on over a million individual visitors across hundreds of sites. The focus on this article is lead generation […]
The Problem Email products such as MailChimp and Campaign Monitor allow you to see which users have opened your e-mail campaigns as well as other metrics such as open rate, bounce rate, location etc. This is useful but it doesn’t allow you to see what pages the user goes on to look at, if they […]
We have recently launched a new feature that allows you to automatically capture form submissions from your site without the need for any developer time or additional coding. Simply click the check box on Site Settings > Automatically capture form submissions and Ruler will do the rest, alternatively this option is available as part of […]
Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number is called the call is sent to your original number. Each time a new visitor lands on the website the phone number is changed by Ruler accordingly. […]
If you’re not Tracking your UTM tags in the Right Way, How do you Expect Accurate Results? Modern marketers are blessed with an abundance of promotional practices to take advantage of, but all of which are fairly useless and pointless if you fail to track and monitor their success. Regardless of whether its a […]
If you’re not Measuring your Analytic Metrics Correctly, How are you Going to Improve on Them? Despite the fact that analytic metrics can help any webmaster or marketer boost the performance of their content, site or campaigns, they need to be used in the right way. For example, there is little to no point […]
You have a 30-50% Chance of Converting a Lead into a Customer over the Phone Regardless of whether potential patrons want to know more about a product or existing clientele have a pressing problem that needs solving, every call your business receives is of the utmost importance. However, numerous organisations don’t give this long-established […]
A/B Testing is not only Valuable – it’s Satisfying, too. There’s something incredibly fulfilling about running a test that gives a clear overview of web page performance. However, it’s not all plain sailing and mistakes are often made whilst A/B testing. Here are the Top Mistakes that we see Businesses do Whilst A/B […]
Google Analytics is the Most Popular Web Analytics Software in the World It’s good – so good in fact that in Econsultancy’s Online Measurement and Strategy Report 2013, it was revealed that 56% of businesses rely exclusively on Google for web analytics. However, Google Analytics is not the all-in-one analytics platform it’s made out […]
The Problem In a lead generation scenario, we don’t know the quality of the lead until it is qualified or processed which can take time depending on your market. PPC campaigns are therefore measured and optimised based on conversions or goals, often the goal or conversion figure doesn’t match the number of leads you have. […]
The introduction of Google Panda may well have taken place nearly five years ago, but its power and potency still requires your utmost attention. This “old hat” service, which takes no prisoners when searching the Internet and penalising pages that don’t meet its exacting quality standards, is something that every business should always bear in […]
As an analytics software company, conversion is our area of expertise. At Ruler, we help hundreds of businesses all over the world implement effective conversion rate optimisation strategies based on accurate and insightful data. One thing we have found during our time within this market is that there’s one element of a web page that’s […]
Not only does today’s extensive online world enable any business to sell its products or services to global audiences, it also provides in-depth insights into consumer behaviour. In fact, there is an untold amount of data about interactions and transactions available at your fingertips every time a consumer browses your website, clicks a hyperlink, replies […]
