Overview
The Trade Desk is the world’s leading independent demand-side platform, giving advertisers and agencies access to premium programmatic inventory across display, video, audio, native, and connected TV. All of it is powered by a sophisticated data marketplace and AI-driven bidding optimisation.
The challenge for Trade Desk users has always been connecting programmatic impressions to downstream business outcomes, particularly when those outcomes happen offline, over long sales cycles, or through channels that sit outside the DSP’s view. Ruler Analytics bridges that gap by using machine learning to model the impact your Trade Desk campaigns are having on revenue and business outcomes, feeding that intelligence back into your reporting so every budget decision is informed by actual commercial impact rather than media metrics alone.
Key Benefits
The Trade Desk gives you unmatched programmatic buying power and data connectivity. But turning that into provable business outcomes requires an attribution layer that sits beyond the DSP itself. With Ruler in place, your programmatic investment is measured against the metric that actually matters, which is revenue.
Some key benefits include:
- Modelled revenue for programmatic impressions using machine learning
- Bid strategy optimisation informed by what actually converts, not just what clicks
- Attribution for offline and long-cycle conversions across all TTD channels
- A unified view of programmatic performance aligned with CRM deal stages
Key Features
Understand the true revenue impact of your Trade Desk campaigns
The Trade Desk provides sophisticated reach and frequency reporting, but translating that into revenue impact requires more than last-click attribution. Ruler uses machine learning to model the contribution your Trade Desk impressions are making to revenue and business outcomes. Where users click and convert directly, Ruler tracks the full path. Where impressions influence without converting directly, Ruler estimates their impact so your team has a complete and honest picture of what your programmatic investment is delivering.
Track offline conversions across every programmatic channel
The Trade Desk’s audiences span display, video, audio, native, and CTV. But the conversions those ads drive, including phone calls, form submissions, and in-person visits, often happen off-platform. Ruler’s offline tracking and attribution software captures every one of these events and connects them back to the specific TTD channel, campaign, and creative that influenced them.
Eliminate programmatic waste at scale
At the scale The Trade Desk operates, inefficient spend compounds quickly. Ruler surfaces which specific line items, audiences, and placements are generating revenue versus which are simply generating activity. That insight lets your team make data-driven decisions about where to optimise, where to scale, and where to stop spending entirely.
