Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
In October 2016, we highlighted details and drawbacks associated with the use of Google website call conversions, and today’s post contains a resume of the latest Google Ads conversion features. The Google website call conversion service has been around since 2014 and offers useful tools which are totally free of charge. Many business users query […]
While you might manage with spreadsheets for a while, there will come a point where you need something more robust for your PPC reporting. Certainly, spreadsheets can take you quite far with tracking metrics and ROI, and you can even produce some quite professional-looking reports from a decent spreadsheet. Realistically, though, you’ve got an agency […]
Accountants play an important role in any business. Regardless of their size and purpose. Some people in the accounting industry are getting frustrated at how little they are truly impacting their client’s businesses. Cloud accounting made it easier to streamline record keeping and free accountants up to give higher level input into financial strategy and […]
Marketo’s 2017 State of Engagement report presented some interesting findings of how effective marketers are at engaging their target customers and prospects: 82% of marketers believe they have a deep understanding of their audiences, but half of the consumers think brands could do a better job of engaging them. 72% of B2B consumers say brands […]
Data is crucial for marketing agencies today, but it’s only useful if it’s interpreted properly. Making data-based decisions off of bad data or incorrect assumptions could lead to revenue loss and degraded campaign performance. In marketing analytics, one of the most common mistakes is failing to understand the attribution models being used to point conversions […]
“Calls are the new clicks.” That’s the statement used to summarise the findings from a recent study conducted by BIA Kelsey on the actions consumers are most likely to take on smartphones. The study found that increased adoption of smartphones is leading to “an explosion of phone calls.” By 2019, calls to businesses from mobile […]
We know that getting your work done requires many different web applications. In fact, the average business uses between 10 and 16 apps. You have your email app, CRM, note-taking tool, cloud storage tool, team communication app, along with project management tools and various to-do lists. Sometimes, it can be a struggle to get them all […]
As 2017 draws to a close, marketers and agencies are focused on a big question: which channels will generate the most revenue for our clients’ businesses next year? Answering this question almost always leads to a familiar discussion: Google vs. Facebook. This isn’t to say that other channels aren’t also important to consider. LinkedIn, Twitter, […]
5 Minute Read. This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google Ads & Analytics automatically. Do Any Of The Following Sound Familiar? You’re driving plenty of […]
For many businesses, everything from local stores to SaaS providers, call metrics are crucial for proving the effectiveness of inbound campaigns. Without call metrics, it’s impossible to determine how many inbound calls were the result of a billboard advertisement, Google Maps listing, social promotion, or Ads ad. With call metrics, marketers can connect conversions made […]
As 2017 draws to a close, most marketers are spending their time planning strategies and budgets for 2018. This makes now the perfect time to consider what B2B marketing tools can help you track, meet, and exceed your goals next year. Not sure where to start? The following nine tools are some of our favourites, […]
When it comes to the topic of revenue growth, most agencies will converge on one strategy: new business. Why wouldn’t they? It’s the most obvious solution. More accounts = more revenue. It’s an unarguable fact. Although, with new business comes fresh responsibilities, and you may need to invest time researching an entirely new market before […]
Do you ever struggle to find where your next set of leads are going to come from? Do you ever wish you could log in to your competitor’s computer and see where their leads are coming from? It’s a problem every marketer has suffered from. You’re getting leads. But you need more. But you’re sat […]
Coca-Cola’s “Share a Coke” campaign is a true marketing success story. With the campaign, the brand was able to grow sales of its signature beverage for the first time in ten years. The hashtag #shareacoke became a trending topic on social media across the globe. User-generated content earned the brand and its campaign tons of […]
The math behind your SaaS go-to-market strategy can determine whether your business is going to succeed or fail before you’ve even launched your product. If you have a low lifetime-value product with a high sales cost, it won’t work. If your price point is low, but your goals are lofty, you’re going to need to […]
