Sometimes taking deep breaths just isn’t enough. We spoke to industry professionals for their advice on scaling an agency into 2021
Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Sometimes taking deep breaths just isn’t enough. We spoke to industry professionals for their advice on scaling an agency into 2021
Facebook lead ads are a great way to convert prospects into leads. We share how to create these ads and how you can optimise them for success.
Why is marketing return on investment difficult to measure? We reveal a strategy which can help you overcome this common marketing struggle.
Tracking offline conversions in Google Analytics is crucial as it shows how effective your online digital activities are at driving sales offline. For this article, we take a look at how to measure offline conversions in Google Analytics so that you can improve your customer acquisition, and more importantly, increase ROI. One of the core […]
Adding monetary values to conversions in Google Ads provides you with a better understanding of the performance of your advertising campaigns. For this article, we’re going to show you the process we use for assigning values in Google Ads so that you can track where your high-quality leads are coming from and optimize for revenue […]
If you’re not using marketing attribution reports, then you’re missing a whole wealth of data that can help you optimise your marketing and increase your revenue. Attribution reports can help you understand the true impact of your paid advertising, link your offline sales to online searches and understand your customer journey. The list goes on, […]
Offline attribution is the process of connecting digital activity with sales that happen in the “real world”. For this article, we discuss the challenges related to offline attribution and share tips on how to track your customers across the entire sales cycle, both online and offline. Visibility over the performance of your online and offline […]
Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!
Investing paid advertising? Our ROAS calculator will help you understand the value of your advertising and its impact on your bottom line.
Want to learn more about Google’s product, smart bidding? We spoke to Odolena Kostova, Account Manager for Google, to find out how it can revolutionise your PPC campaign management, increase your ROAS and decrease your CPL.
Do you use Facebook click-to-call ads? Tracking the real performance of these can be misleading. How far do impressions and clicks take you? We investigate and share how to measure these ads properly.
Assigning values to goals in Google Analytics provides you with a better understanding of the performance of your marketing. For this article, we’re going to show you the process we use for assigning values in Google Analytics so that you can optimise your performance based on revenue. Most marketers report on the success of their […]
Modern marketers are using revenue marketing and ignoring vanity metrics that don’t move the needle. For this article, we shed light on revenue marketing and show you how to connect marketing activity with sales, both online and offline. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost centre. […]
Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true value of your marketing activities. Understanding where your high-quality leads are coming from allows you to validate the impact of your work and secure additional budget to drive more opportunities. Lead source data in Salesforce […]
There are thousands of law firms across the UK with over 200,000 solicitors on the roll, as of 2020. With all of these law firms competing against one another to use digital marketing to drive more leads, and ultimately, more revenue. Search engines have been quick to cash in on the competition within the legal […]
