Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Say you have just launched a new landing page, which has been designed and developed with best practices in mind. You would expect your Google Analytics data to report strong traffic numbers and impressive levels of engagement. However, there is every chance you will be greeted with an extraordinarily high bounce rate. Unfortunately, this is […]
Since the advent of analytics, we have all become expert authorities on things such as bounce rate and time on page. However, don’t be fooled into thinking that every piece of data at your disposal requires careful contemplation, as some metrics are somewhat redundant. For example, vanity metrics have the potential to pull the wool […]
The damage from Google’s “Not Provided” The damage from Google’s “Not provided” has been substantial, and it has touched hundreds of thousands of businesses since its introduction in 2011. The data that businesses relied on to help understand what organic keyword(s) generated the revenue is simply no longer available in the same capacity. It has […]
Despite Introducing Six ‘new’ Products, this Enterprise-Level Version of Google Analytics still has its Shortcomings Google recently unveiled Analytics 360; a suite of six new products designed for enterprise-level companies wanting to bring simplicity to “the often laborious work of unifying and syndicating marketing and advertising data across channels,” according to Search Engine Land. […]
Both PPC and SEO Campaigns Look set to Suffer from Google’s SERP Change, which means you might need to Explore Alternative Marketing Options Google recently revealed that it would no longer show ads on the right-hand side of its search engine results pages (SERPs). At the same time, a number of other changes were […]
Ignore the Advice of Articles that Suggest Certain KPIs, as every Organisation’s most Important Metrics will be Different In the absence of Key Performance Indicators (KPIs), how do you know if your business is on the right track for success? Some organisations will simply look at bottom-line sales for proof of profitability, but conversions […]
Receive Notifications about New Calls, Companies, and Conversions Direct to your Mobile or Email Inbox With Ruler Analytics, you can collect and collate countless pieces of data about things like leads generation and visitor journeys. But what if you want to use this information on other applications or share your findings with clients and […]
Give Sales Staff Insight into Lead Source, Lead Location, Product Information and Company Identification If your business does not spend enough time on lead generation, you won’t be able to identify potential customers interested in your products or services. Then again, if you do not recognise the importance of prospecting either, you probably won’t […]
The Problem If you’re using Salesforce Web-to-Lead forms you can pass your website enquiries straight to Salesforce, however, how do you know the marketing source that created it? Ruler Analytics is able to capture the marketing information and match it to the leads you have in Salesforce using Zapier. Alternatively, if you are not using […]
Overview In the first of a series of articles called Ruler Trends, we take a look at the data across the Ruler network to see trends from clients in different sectors and industries. The data is based on over a million individual visitors across hundreds of sites. The focus on this article is lead generation […]
The Problem Email products such as MailChimp and Campaign Monitor allow you to see which users have opened your e-mail campaigns as well as other metrics such as open rate, bounce rate, location etc. This is useful but it doesn’t allow you to see what pages the user goes on to look at, if they […]
We have recently launched a new feature that allows you to automatically capture form submissions from your site without the need for any developer time or additional coding. Simply click the check box on Site Settings > Automatically capture form submissions and Ruler will do the rest, alternatively this option is available as part of […]
Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number is called the call is sent to your original number. Each time a new visitor lands on the website the phone number is changed by Ruler accordingly. […]
If you’re not Tracking your UTM tags in the Right Way, How do you Expect Accurate Results? Modern marketers are blessed with an abundance of promotional practices to take advantage of, but all of which are fairly useless and pointless if you fail to track and monitor their success. Regardless of whether its a […]
If you’re not Measuring your Analytic Metrics Correctly, How are you Going to Improve on Them? Despite the fact that analytic metrics can help any webmaster or marketer boost the performance of their content, site or campaigns, they need to be used in the right way. For example, there is little to no point […]
