• The introduction of Google Panda may well have taken place nearly five years ago, but its power and potency still requires your utmost attention. This “old hat” service, which takes no prisoners when searching the Internet and penalising pages that don’t meet its exacting quality standards, is something that every business should always bear in […]

    Read more

  • As an analytics software company, conversion is our area of expertise. At Ruler, we help hundreds of businesses all over the world implement effective conversion rate optimisation strategies based on accurate and insightful data. One thing we have found during our time within this market is that there’s one element of a web page that’s […]

    Read more

  • Not only does today’s extensive online world enable any business to sell its products or services to global audiences, it also provides in-depth insights into consumer behaviour. In fact, there is an untold amount of data about interactions and transactions available at your fingertips every time a consumer browses your website, clicks a hyperlink, replies […]

    Read more

  • It is all well and good studying analytics to see how many unique users are visiting your site, how long they stay on a particular page for, and how many choose to leave after consuming the content. But what are you doing with this information? Some administrators’ prime concern will be boosting traffic numbers or […]

    Read more