Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
When promoting and publicising your business, it is difficult to ignore the power and potential of digital marketing, especially with Pay-Per-Click (PPC) advertising. Organisations that don’t want to spend time and effort on SEO in the hope of achieving prominent results when they can simply bid on the keywords their customers are searching for and […]
Pay Per Click (PPC) advertising is becoming increasingly popular with marketers, as it is an excellent way of generating targeted leads; 52% of people who click on a PPC ad will make a call to the advertiser. It also provides a great deal of trackable data about your customer base that can then be used […]
In 2013, the entire legal sector was forced to rethink the ways it approached marketing and generated leads, as a result of the Jackson Reforms. Here we take a look at the impact the reforms are still having today and the solutions to the problems they have caused to the legal profession. What are […]
Content marketing is a big business. It is now used by 93% of all marketers as a means of generating leads and increasing revenue. 74 of companies say that content marketing has increased both the quantity and quality of their leads, while 95% of B2B buyers now consider content as a trustworthy source when making […]
Pay Per Click has been the subject of a lot of debate in recent years, with some questioning its relevance. However, it is a highly beneficial marketing activity, especially if your company generates a lot of telephone leads. 52% of people who click on a PPC ad will call the advertiser; that’s a lot of […]
There are currently over 10,000 law firms operating in England and Wales, and in 2015, the number of practising solicitors in the UK hit an all-time high of 133,364. The vast majority of these are advertising their services online. Search engines have been quick to cash in on the competition within the legal market when […]
If you market your business online and generate a lot of leads via telephone, you should be using call tracking. It’s rapidly becoming more popular with marketers as it closes the gap between your marketing efforts and the leads they generate, allowing you to calculate the true ROI of your PPC and SEO campaigns by […]
If you use Pay Per Click (PPC) advertising to market your business, you need some way of analysing the success of your campaigns. Many marketers use a form of call tracking, but not all call tracking solutions are the same. Here we take a look at three of the main pitfalls of not using call […]
In September 2014, Google Ads released its own call tracking service, which it refers to as a “website call conversions” tool. Like Google Analytics, it’s completely free to use. But is it necessarily the best option? Here we take a look at how Google Call Tracking works, and how it compares to other call tracking […]
Pay Per Click (PPC) campaigns are an important part of your marketing activity, especially if you generate a lot of your business via telephone leads. It offers quicker results than most other forms of advertising and can bring in a reliable stream of business while you’re concentrating on your other marketing efforts. The success of […]
One of the biggest problems for marketers has always been how to establish the original source of their telephone leads. Ruler Analytics can now offer a solution to that problem with our Call Tracking feature. How Does Ruler Analytics Call Tracking Work? Ruler Analytics Call Tracking works by using Dynamic Number Insertion (DNI) technology. […]
Whatever your industry, if your business generates many of its leads over the telephone, you could benefit from call tracking. Call tracking has been proven to increase conversions and lower CPA, especially as inbound callers are 10 to 15 times more likely to convert than web leads. Many people still prefer to talk to a […]
There has been a great deal of debate recently about the positives and negatives of call tracking. At Ruler Analytics, we frequently get asked whether or not call tracking can be harmful to an SEO campaign, as there have been many articles decrying the whole notion of call tracking and claiming it can have a […]
As a marketing agency, you know that client expectations are high. They hire you to deliver the best possible results, and it’s your performance that separates you from the rest. Sometimes, however, it’s difficult to provide your clients with the positive proof they need that your efforts are paying off. Why Marketing Agencies Benefit […]
Pay-Per-Click (PPC) is a vital element in any marketing campaign, as it can inform your entire marketing strategy in a variety of different ways. For a start, it’s a great way of determining your target market, as statistics show that for consumers looking to buy a specific product, paid ads get 65% of all clicks, […]
