Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true value of your marketing activities. Understanding where your high-quality leads are coming from allows you to validate the impact of your work and secure additional budget to drive more opportunities. Lead source data in Salesforce […]
Struggling to measure your digital marketing ROI? We share the five metrics you need to prove your marketing’s impact on sales and revenue.
There are thousands of law firms across the UK with over 200,000 solicitors on the roll, as of 2020. With all of these law firms competing against one another to use digital marketing to drive more leads, and ultimately, more revenue. Search engines have been quick to cash in on the competition within the legal […]
The data discrepancies between Facebook Ad Manager and Google Analytics are common, but that doesn’t mean you can’t minimise them. For this article, we’re going to show you a few methods that you can put in place to help resolve the inconsistencies between Facebook and Google Analytics. We’re going to hazard a guess on why […]
Are you using live chat platforms like Drift, Zendesk or Intercom? Make sure you are tracking your live chat performance with these key metrics
Do you use Facebook ads to drive more traffic and conversions? For this article, we show you how to track Facebook ads more effectively in Google Analytics, and as a bonus, help you attribute your sales revenue to your campaigns, both online and offline. Facebook had 2.7 billion monthly users as of June 2020. It’s […]
Are you using pay-per-click to generate leads and conversions? It’s not all about volume. We walk you through the steps improve your PPC lead quality.
Want to understand revenue attribution and how it can be more valuable that traditional analytics? We delve into how revenue attribution models can help you prove your ROI and take your marketing to the next level.
Facebook Offline Conversions measure offline sales by matching data from your CRM and advertising campaigns. For this article, we take a look at Facebook Offline Conversions and show you an easier way to measure offline conversions, and marketing-generated revenue, for all of your campaigns, both online and offline. Facebook released a feature for advertisers: Offline […]
Measuring marketing and proving your ROI can be tricky. But, with the right metrics you can prove not only how many leads you’re creating, but how much revenue too.
Long sales cycles make it problematic for B2B marketers who want to measure and calculate the exact ROI of their marketing activities. For this article, we discuss the main challenges of long sales cycles, and as a bonus, show you an effective way to connect your marketing with CRM data so that you can gain […]
Google Analytics Attribution provides you with a holistic view of your conversion performance across multiple channels. For this article, we demystify Google Analytics Attribution and show you an alternative method to match your conversions with revenue in your CRM so that you can accurately measure your marketing ROI. Attribution in Google Analytics is a powerful […]
Attribution models vary greatly and finding the right one for your business is tricky. We walk you through first and last-click attribution models and how they could support you prove your ROI
Important Note: This article was originally published on 10th Apr 2020 and was last updated on 12th August 2020. Google Analytics conversion tracking allows you to see which campaigns and channels are driving the most leads and engagement. For this article, we walk you through a step-by-step guide to help you set up your Google […]
