Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
If you use Pay Per Click (PPC) advertising to market your business, you need some way of analysing the success of your campaigns. Many marketers use a form of call tracking, but not all call tracking solutions are the same. Here we take a look at three of the main pitfalls of not using call […]
In September 2014, Google AdWords released its own call tracking service, which it refers to as a “website call conversions” tool. Like Google Analytics, it’s completely free to use. But is it necessarily the best option? Here we take a look at how Google Call Tracking works, and how it compares to other call tracking […]
Pay Per Click (PPC) campaigns are an important part of your marketing activity, especially if you generate a lot of your business via telephone leads. It offers quicker results than most other forms of advertising, and can bring in a reliable stream of business while you’re concentrating on your other marketing efforts. The success of […]
One of the biggest problems for marketers has always been how to establish the original source of their telephone leads. Ruler Analytics can now offer a solution to that problem with our Call Tracking feature. How Does Ruler Analytics Call Tracking Work? Ruler Analytics Call Tracking works by using Dynamic Number Insertion (DNI) technology. […]
Whatever your industry, if your business generates many of its leads over the telephone, you could benefit from call tracking. Call tracking has been proven to increase conversions and lower CPA, especially as inbound callers are 10 to 15 times more likely to convert than web leads. Many people still prefer to talk to a […]
There has been a great deal of debate recently about the positives and negatives of call tracking. At Ruler Analytics, we frequently get asked whether or not call tracking can be harmful to an SEO campaign, as there have been many articles decrying the whole notion of call tracking and claiming it can have a […]
As a marketing agency, you know that client expectations are high. They hire you to deliver the best possible results, and it’s your performance that separates you from the rest. Sometimes, however, it’s difficult to provide your clients with the positive proof they need that your efforts are paying off. Why Marketing Agencies Benefit […]
Pay-Per-Click (PPC) is a vital element in any marketing campaign, as it can inform your entire marketing strategy in a variety of different ways. For a start, it’s a great way of determining your target market, as statistics show that for consumers looking to buy a specific product, paid ads get 65% of all clicks, […]
Ruler Analytics is all about helping you maximise your marketing efforts and stay ahead of your competitors. That is why, with agencies in mind, we have devised the Ruler Analytics White Label Partner Program. What is the Ruler Analytics White Label Partner Program? A white label product is something that has been designed by […]
In order to assess the effectiveness of marketing strategies and justify spend, marketers need metrics. Metrics are essentially sets of numerical data based on different marketing activities, that can then be measured against targets to assess marketing performance. This quantifiable evidence then allows marketers to allocate their budgets according to which areas justify the greatest spend. Metrics […]
Previously, we took a look at how Ruler Analytics integrates with other web apps using Zapier. In this article we are going to dive deeper, focusing on how Ruler Analytics specifically integrates with Sales Force. A Quick Look at Zapier For those of you who have no previous knowledge or experience of Zapier, here’s […]
Google Analytics is the most widely used web analytics service in the world. It tracks and reports on all your website traffic, allowing the user to gain insights about site visitors including where they came from, their geographical location and how long they stayed on the site. It can also track specific conversions including lead […]
Any business needing to measure the impact of their online advertising on their inbound phone calls needs Dynamic Number Insertion (DNI). It is an essential part of call tracking; without it you are unable to assess the effectiveness of your campaigns accurately. How Dynamic Number Insertion works When someone visits your website via an […]
Setting up and running a small business is expensive, and usually requires a degree of risk. You need to maximise your resources and turn a profit quickly and consistently in order to survive. That’s why you need to ensure your marketing is being targeted correctly and generating the best possible results. If your business generates […]
When someone visits a page on your website and leaves straight away without visiting another page or taking any action, it’s known as a “bounce”. As all online business owners and marketers will know, every bounce affects your bounce rate in Google analytics. This, in turn, has a knock-on effect not only for your Google […]
