• 3 call tracking mistakes that are harming your PPC campaign - www.ruleranalytics.com

    If you use Pay Per Click (PPC) advertising to market your business, you need some way of analysing the success of your campaigns. Many marketers use a form of call tracking, but not all call tracking solutions are the same. Here we take a look at three of the main pitfalls of not using call […]

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  • Google call tracking should you be using it - www.ruleranalytics.com

    In September 2014, Google AdWords released its own call tracking service, which it refers to as a “website call conversions” tool. Like Google Analytics, it’s completely free to use. But is it necessarily the best option? Here we take a look at how Google Call Tracking works, and how it compares to other call tracking […]

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  • 6 call tracking metrics every marketer needs - www.ruleranalytics.com

    Pay Per Click (PPC) campaigns are an important part of your marketing activity, especially if you generate a lot of your business via telephone leads. It offers quicker results than most other forms of advertising, and can bring in a reliable stream of business while you’re concentrating on your other marketing efforts. The success of […]

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  • a complete guide to ruler analytics call tracking - www.ruleranalytics.com

    One of the biggest problems for marketers has always been how to establish the original source of their telephone leads. Ruler Analytics can now offer a solution to that problem with our Call Tracking feature.   How Does Ruler Analytics Call Tracking Work? Ruler Analytics Call Tracking works by using Dynamic Number Insertion (DNI) technology. […]

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  • 9 types of businesses that need call tracking - www.ruleranalytics.com

    Whatever your industry, if your business generates many of its leads over the telephone, you could benefit from call tracking. Call tracking has been proven to increase conversions and lower CPA, especially as inbound callers are 10 to 15 times more likely to convert than web leads. Many people still prefer to talk to a […]

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  • the truth behind call tracking and seo - www.ruleranalytics.com

    There has been a great deal of debate recently about the positives and negatives of call tracking. At Ruler Analytics, we frequently get asked whether or not call tracking can be harmful to an SEO campaign, as there have been many articles decrying the whole notion of call tracking and claiming it can have a […]

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  • 5 reasons why marketing agencies need call tracking - www.ruleranalytics.com

    As a marketing agency, you know that client expectations are high. They hire you to deliver the best possible results, and it’s your performance that separates you from the rest. Sometimes, however, it’s difficult to provide your clients with the positive proof they need that your efforts are paying off.   Why Marketing Agencies Benefit […]

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  • how to calculate the true roi of your ppc campaign - www.ruleranalytics.com

    Pay-Per-Click (PPC) is a vital element in any marketing campaign, as it can inform your entire marketing strategy in a variety of different ways. For a start, it’s a great way of determining your target market, as statistics show that for consumers looking to buy a specific product, paid ads get 65% of all clicks, […]

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  • ruler analytics white label partner program - www.ruleranalytics.com

    Ruler Analytics is all about helping you maximise your marketing efforts and stay ahead of your competitors. That is why, with agencies in mind, we have devised the Ruler Analytics White Label Partner Program.   What is the Ruler Analytics White Label Partner Program? A white label product is something that has been designed by […]

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  • how important is click through rate in ppc - www.ruleranalytics.com

    In order to assess the effectiveness of marketing strategies and justify spend, marketers need metrics. Metrics are essentially sets of numerical data based on different marketing activities, that can then be measured against targets to assess marketing performance. This quantifiable evidence then allows marketers to allocate their budgets according to which areas justify the greatest spend. Metrics […]

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  • how to integrate ruler analytics and salesforce - www.ruleranalytics.com

    Previously, we took a look at how Ruler Analytics integrates with other web apps using Zapier. In this article we are going to dive deeper, focusing on how Ruler Analytics specifically integrates with Sales Force.   A Quick Look at Zapier For those of you who have no previous knowledge or experience of Zapier, here’s […]

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  • ruler and google analytics - the perfect partnership - www.ruleranalytics.com-1

    Google Analytics is the most widely used web analytics service in the world. It tracks and reports on all your website traffic, allowing the user to gain insights about site visitors including where they came from, their geographical location and how long they stayed on the site. It can also track specific conversions including lead […]

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  • how does dynamic number insertion work - www.ruleranalytics.com

    Any business needing to measure the impact of their online advertising on their inbound phone calls needs Dynamic Number Insertion (DNI). It is an essential part of call tracking; without it you are unable to assess the effectiveness of your campaigns accurately.   How Dynamic Number Insertion works When someone visits your website via an […]

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  • 9 ways your small business can benefit from call tracking -www.ruleranalytics.com

    Setting up and running a small business is expensive, and usually requires a degree of risk. You need to maximise your resources and turn a profit quickly and consistently in order to survive. That’s why you need to ensure your marketing is being targeted correctly and generating the best possible results. If your business generates […]

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  • ruler analytics introducing bounced calls - www.ruleranalytics.com

    When someone visits a page on your website and leaves straight away without visiting another page or taking any action, it’s known as a “bounce”. As all online business owners and marketers will know, every bounce affects your bounce rate in Google analytics. This, in turn, has a knock-on effect not only for your Google […]

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