Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Ruler Analytics attended Digital City Expo for two days of exhibiting, inspiring talks and networking. We wanted to share our top takeaways from the event so that you can apply them to your business and help boost performance. Digital City Festival came to Manchester for the first time between the 9th-13th March 2020. At Ruler […]
Reader’s note: This article was originally published Feb 22nd 2018 and was completely updated on 12th March 2020. Are you looking for tips on how to convert more callers? There’s no lack of information online, but the downside is that your competitors are probably already using these methods. So, I’ve called upon the help of […]
Reader’s note: This article was originally published December 13th 2017 and was completely updated on 4th March 2020. With the right PPC tools, you can automate time-consuming tasks, uncover important insights and ultimately make more money for your business. In this article, we list the best PPC tools of 2020 – free and paid – […]
In this article, we’re going to show you how Marketing Mix Modelling (MMM) works, why it’s needed, plus the pros and cons of using it to assess your marketing efforts. Then, as a bonus, we’re going to provide you with an alternative method to tie sales revenue directly to your online and offline channels. If […]
So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click attribution the most accurate way to see where conversions are coming from? Or does it only paint half the picture by ignoring the rest of your customer journey? First things first, before we dive into last-click attribution […]
We’re excited to announce the release of new functionality within the Ruler Analytics dashboard to help users further measure the effectiveness of their marketing activity. Campaign Cost We know many of you utilise our data outside of the Ruler Analytics platform to create custom reports, linking with campaign costs to analyse Return on Investment, […]
After another year of high sustained growth and continued development to the Ruler Analytics software, we’re pleased to announce that we’ve been shortlisted for ‘Best Software Innovation’ at the UK Search Awards. The UK Search Awards are one of the most widely recognised and celebrated events in the digital sector that attracts hundreds of entries […]
According to the 2019 marketing measurement & attribution survey, 91% of B2B marketers say B2B marketing measurement and reporting is a top priority for their organisation. This should come as no surprise, B2B metrics are essential. They can detail an otherwise non-existent picture to company investors of how their assets are performing. How? Through analysing […]
The SaaS (software-as-a-service) sector has really grown in the past few years and doesn’t seem to be showing any signs of slowing at all. From the top-performing SaaS businesses which are expanding at a rapid speed, to new business launches, this industry is proving to be a real success. Some of the leaders in the […]
Back in the day (we’re talking circa the mid-1960s,) CRM systems consisted of the, then, highly technical equipment: Rolodexes, Filo-faxes, and organised filing cabinets. Filing cabinets are the original office-based cloud systems! Fast-forward to 2019, and the CRM landscape has evolved from a relatively simple application into (actual) cloud-based technology mixed in with artificial intelligence […]
With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]
In October 2016, we highlighted details and drawbacks associated with the use of Google website call conversions, and today’s post contains a resume of the latest Google Ads conversion features. The Google website call conversion service has been around since 2014 and offers useful tools which are totally free of charge. Many business users query […]
While you might manage with spreadsheets for a while, there will come a point where you need something more robust for your PPC reporting. Certainly, spreadsheets can take you quite far with tracking metrics and ROI, and you can even produce some quite professional-looking reports from a decent spreadsheet. Realistically, though, you’ve got an agency […]
Accountants play an important role in any business. Regardless of their size and purpose. Some people in the accounting industry are getting frustrated at how little they are truly impacting their client’s businesses. Cloud accounting made it easier to streamline record keeping and free accountants up to give higher level input into financial strategy and […]
Ads play a big role in getting the word out about your company, products, services, and promotions. And while driving traffic to your site and increasing actions on your social posts are both worthwhile advertising goals. The end result for advertising is always increased revenue. In order to determine how effective your ads are at […]
