There are four key things Google Analytics can’t tell you. Learn what they are and how to work around these data gaps to ensure your marketing is its best.
Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
There are four key things Google Analytics can’t tell you. Learn what they are and how to work around these data gaps to ensure your marketing is its best.
Automatically sync and access sales data in Google Analytics and track which marketing sources drive the most profitable live chat conversions. Live chat plays an integral part in lead generation by allowing sales and marketing teams to target, communicate and convert prospects in real-time. In a recent study, however, we discovered that 53% of marketers […]
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Measuring marketing effectiveness is vital when it comes to understanding what works. Read our full guide and get more out of your marketing.
Connecting Drift to Google Analytics is key to understanding the role live chat plays in driving conversations and conversions. Read an easy how-to guide.
Want to track your customer touchpoints? Read our full guide to understanding marketing touchpoints and get more from your data
Are you using pay-per-click to generate leads and conversions? It’s not all about volume. We walk you through the steps improve your PPC lead quality.
Marketing attribution is a must for any marketer. Read our ultimate guide to attribution and learn more about what it is, how it works, and which attribution model is best for you.
Want to optimise your marketing? We show you how you can improve outputs no matter what channel you’re working with using Ruler Analytics
What are the key marketing challenges professionals face? We delve into new data from over 200 marketers to find out more.
Track Intercom leads in your CRM to gain end-to-end visibility of the buyer’s journey and demonstrate your impact on sales more confidently. When used correctly, Intercom can play a significant role in transforming leads into qualified customers. That said, in a recent study, we discovered that 53% of marketers are struggling to connect live chat […]
Attributing your revenue to your marketing doesn’t need to be complicated. With Ruler, it’s automatic. That means you can sit back and watch the revenue come in and accurately attribute to your marketing channels, campaigns and keywords.
Benchmarking your lead conversion rates against the industry average allows you to capitalise on growth opportunities and spot areas for improvement. Do you know how your lead conversion rates measure up against the competition? Without benchmarking your performance against your industry, you’ll never know. By comparing your lead conversion rates against the competition, you can […]
Proving return on investment doesn’t need to be a battle between you and your data. Read expert advice from over 20 professionals as they share how they definitively prove their ROI.
We surveyed over 200 businesses to find out more about which channels, conversions and metrics they choose to track, and which they struggle to track.
