• 9 ways your small business can benefit from call tracking -www.ruleranalytics.com

    Setting up and running a small business is expensive, and usually requires a degree of risk. You need to maximise your resources and turn a profit quickly and consistently in order to survive. That’s why you need to ensure your marketing is being targeted correctly and generating the best possible results. If your business generates […]

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  • ruler analytics introducing bounced calls - www.ruleranalytics.com

    When someone visits a page on your website and leaves straight away without visiting another page or taking any action, it’s known as a “bounce”. As all online business owners and marketers will know, every bounce affects your bounce rate in Google analytics. This, in turn, has a knock-on effect not only for your Google […]

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  • Company identification tracking website visitors and generate leads with Ruler Analytics - www.ruleranalytics.com

    Discover in-depth Information about the Companies Browsing your Products and Services Online with Ruler Analytics’ unique ability to Track Website Visitors   In this article, we are going to give our readers the opportunity to learn a little bit more about our company tracking feature. Basically, it allows you to track website visitors individually, whilst identifying […]

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  • social media tracking the importance of monitoring and measuring the right metrics - www.ruleranalytics.com

    Track Website Visitors with Ruler Analytics to Gain Access to the Most Valuable Metrics for Social Media Success Even though social media is a great way to keep in touch with close friends or family members and find out the latest news stories or current cultural trends, it also has extensive benefits for businesses. The […]

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  • email campaign tracking with ruler analytics - www.ruleranalytics.com

    Choose Ruler Analytics as your Email Campaign Tracking Provider for the Very Best Metrics Information and Marketing Insights   From social media to content marketing, there are a number of ways you can promote your business online. However, the power of email can increase brand exposure, improve customer relationships, and boost your bottom-line conversions. Email […]

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  • 4 shocking secrets you may not know about google analytics - www.ruleranalytics.com

    Just because Google Analytics is the Most Popular Platform for Measuring and Monitoring Website Data doesn’t mean it’s the Best It is safe to say that Google Analytics is the most popular analytics software in the world. In fact, estimates suggest that as many as 30-50 million websites use Google Analytics to find out information […]

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  • How Ruler Analytics can help with your outreach marketing - www.ruleranalytics.com

    Rather than explicitly telling your clients and customers what to buy via sales pitches and advertisements, a number of businesses are adopting outreach marketing instead. By reaching out to consumers and discovering what they really want, any organisation has the ability to not only develop more effective campaigns, but also improve reputations among audiences, as […]

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  • The benefits of visitor level analytics - www.ruleranalytics.com

    When it comes to monitoring and measuring web traffic, most people will utilise Google Analytics, as it’s free and easy-to-use. But for all its benefits, Google Analytics has one major drawback – it only gives you aggregated data. This is when several different measurements are combined, giving you a summary of your web statistics. Aggregated […]

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  • The past, present and future of call tracking - www.ruleranalytics.com

    Wave Goodbye to the Past and Present Methods of Call Tracking, as the Future Promises to Provide more in-Depth and Insightful Information about your Leads   There are a number of reasons why businesses use call tracking to receive astute and incisive information about their telephone leads. It can streamline marketing activity, increase efficiency among […]

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  • start tracking phone calls today with Ruler Analytics - www.ruleranalytics.com

    Capitalise on the Merits of Call Tracking, which Includes Gaining Information about Visitors on an Individual Level, with Ruler Analytics’ Unique Approach    With call tracking, your marketing activity has the potential to become more straightforward, efficient, and cost-effective. What’s more, you are given access to a wealth of information, which can help determine whether […]

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  • your numbers don't lie.. but they don't tell you the full story - www.ruleranalytics.com

    Aggregated Data from Tools like Google Analytics isn’t as Insightful or Accurate as you might think…   As marketers, we are forever analysing website data to not only enhance the user’s online experience, but to improve our overall performance. However, in a world where an increasing amount of software is available, most businesses continue to […]

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  • Increase traffic and onsite conversions using Ruler Analytics keyword report - www.ruleranalytics.com

    Delve even Deeper into the Ruler Analytics Platform by making use of our Keyword Report Feature   From SEO and PPC to content and social media, the vast majority of digital marketing techniques would simply fall apart without keywords. Along with being given the ability to target specific audiences interested in your products and services, […]

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  • go beyond last click attribution - www.ruleranalytics.com

    Unless you want Unreliable and Inaccurate Data, Ditch Last Click Attribution in Favour of Visitor Level Analytics   You might not realise it, but there is a good chance that your choice of web analytics software uses a last click attribution model. Although somewhat self-explanatory, this means the last click of a user’s journey is […]

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  • how to get more value from your social media ads - www.ruleranalytics.com

    Many Marketers will Simply look at their Daily Cost and CTR to Determine Success when this doesn’t actually Paint an Accurate Picture   Fairly self-explanatory, but we will still describe what social ads are for the benefit of those unaware. Social ads are paid-for promotional posts on networks like Facebook, Twitter, Instagram, and LinkedIn. Even […]

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  • 4 questions to ask yourself when choosing your analytics software - www.ruleranalytics.com

    The Most Important thing to remember is finding an Analytics Product that meets your Organisation’s own Requirements If you want to receive detailed insights into the behaviour and activity of visitors arriving at your website, the go-to option at the moment is Google Analytics and has been for quite some time now. However, the world […]

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