Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
I was so excited when I created my first Facebook Ad campaign. I can remember thinking that it was the answer to all of my problems. It was so cheap and there was so much volume. In fact, there are now over 1.86+ billion monthly active Facebook users, and it takes up 22% of the […]
What is it that makes PPC a winner amongst many business owners across the globe? Duncan Parry, Co-founder of Steak Digital once said that, “PPC is like a cross between Scrabble and Sudoku”. Your location targeting may be constricted, but your choice of keywords is practically endless. In fact, last year it was reported that 41% […]
It’s plain to see that we’re all in on inbound call leads. I’ll explain why. When we listen to our heart, our mind and the huge database of call data from thousands of clients, it’s clear that companies who open up their telephone lines as a touchpoint have a competitive advantage over those who don’t. […]
Marketers need to stop using leads for their goals. Previously, leads were an acceptable way of measuring the performance of your marketing. …When cloud-based applications weren’t the norm. …When the average marketing manager probably gave little attention to the CRM. …When the word ‘eyeballs’ was a measure seriously spoken about and the concept of attribution […]
It’s not uncommon to find yourself in a dead end in the perpetual pursuit of growth, and there’s no discipline that suffers from this affliction more than paid search. Expectations don’t stop once you’ve saturated all of your possible keyword opportunities, ad types, targeting options and budget spend. You can even become a victim of […]
This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google AdWords & Analytics automatically. 5 Minute Read. Do any of the following sound familiar? • You’re driving plenty […]
As all marketers know, reducing your Cost Per Lead (CPL) is a vital part of efficient marketing. Call Tracking Analytics can provide you with all the vital information you need to keep your costs as low as possible while generating the best returns for your business. What is Cost Per Lead? Cost per lead […]
Online marketing for law firms can be costly and difficult, as the marketplace is one of the most competitive in the world. Here at Ruler Analytics, we work with many lawyers who need help targeting and monitoring their online marketing activities. The legal sector was shaken up in 2013 by the Jackson Reforms, which changed […]
When promoting and publicising your business, it is difficult to ignore the power and potential of digital marketing, especially with Pay-Per-Click (PPC) advertising. Organisations that don’t want to spend time and effort on SEO in the hope of achieving a prominent results when they can simply bid on the keywords their customers are searching for […]
Pay Per Click (PPC) advertising is becoming increasingly popular with marketers, as it is an excellent way of generating targeted leads; 52 percent of people who click on a PPC ad will make a call to the advertiser. It also provides a great deal of trackable data about your customer base that can then be […]
In 2013, the entire legal sector was forced to rethink the ways it approached marketing and generated leads, as a result of the Jackson Reforms. Here we take a look at the impact the reforms are still having today, and the solutions to the problems they have caused to the legal profession. What are […]
Content marketing is big business. It is now used by 93 percent of all marketers as a means of generating leads and increasing revenue. 74 of companies say that content marketing has increased both the quantity and quality of their leads, while 95 percent of B2B buyers now consider content as a trustworthy source when […]
Pay Per Click has been the subject of a lot of debate in recent years, with some questioning its relevance. However, it is a highly beneficial marketing activity, especially if your company generates a lot of telephone leads. 52 percent of people who click on a PPC ad will call the advertiser; that’s a lot […]
There are currently over 10,000 law firms operating in England and Wales, and in 2015, the number of practicing solicitors in the UK hit an all time high of 133,364. The vast majority of these are advertising their services online. Search engines have been quick to cash in on the competition within the legal market […]
If you market your business online and generate a lot of leads via telephone, you should be using call tracking. It’s rapidly becoming more popular with marketers as it closes the gap between your marketing efforts and the leads they generate, allowing you to calculate the true ROI of your PPC and SEO campaigns by […]
