Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
When it comes to the topic of revenue growth, most agencies will converge on one strategy: new business. Why wouldn’t they? It’s the most obvious solution. More accounts = more revenue. It’s an unarguable fact. Although, with new business comes fresh responsibilities, and you may need to invest time researching an entirely new market before […]
Do you ever struggle to find where your next set of leads are going to come from? Do you ever wish you could log in to your competitor’s computer and see where their leads are coming from? It’s a problem every marketer has suffered from. You’re getting leads. But you need more. But you’re sat […]
A customer journey map is a visual representation of the steps customers go through when considering, making, and utilising a purchase. It’s a valuable marketing tool because it defines the path to purchase from the perspective of the customer—not the company. Because journey maps are developed from the customer’s perspective, they can be used to form […]
Coca-Cola’s “Share a Coke” campaign is a true marketing success story. With the campaign, the brand was able to grow sales of its signature beverage for the first time in ten years. The hashtag #shareacoke became a trending topic on social media across the globe. User-generated content earned the brand and its campaign tons of […]
The math behind your SaaS go-to-market strategy can determine whether your business is going to succeed or fail before you’ve even launched your product. If you have a low lifetime-value product with a high sales cost, it won’t work. If your price point is low, but your goals are lofty, you’re going to need to […]
More than two million blog posts are published every day. Every minute of that day, Twitter users send 350 thousand Tweets, and YouTube users upload 400 hours of new video. The internet is oversaturated with content. Additionally, the use of ad blockers rose by 30% last year, PPC is increasingly competitive, and organic visibility on […]
Marketing is evolving – fast. This evolution has been enabled, and driven, by technological advances and access to connected data. Want to target your ideal customer with advertising? Select a set of location, demographics, career, and interest attributes, and connected data handles serving those ads only to individuals who meet your criteria. Want to learn […]
We’ve talked a lot about marketing analytics, the technology and tools that enable them on the Ruler Analytics blog over the last few months. We’ve stuck to this theme for two reasons: 1. We’ve experienced firsthand how measuring the results of campaigns can grow business revenue faster than any other approach. 2. We know that […]
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A few months ago, I was delighted to be introduced to a marketing agency I’d heard a lot about: theEword. I was a fan of theirs and I’d previously spoken with one of their founders, Al Mackin, who was one of the few other SaaS aficionados building software in the North West of England. Marketing […]
As a software company, Ruler Analytics obviously places value on technology. The goal of our software is to make marketing easier by helping agencies prove the value of their work and avoid difficult conversations where opinions are prioritised above hard data. We know our technology enables marketing agencies to: make data-based decisions that propel revenue […]
When we started Ruler Analytics, my co-founder Dan and I already had plenty of years of experience selling to businesses behind us. We couldn’t help but feel that with a great product, the sales would be flocking in, and we’d be hitting the ground running in no time. We know what it takes to find customers […]
The headline of a recent article published in Business Insider asserts that “the future of ad agencies has never been more in doubt.” It tells the story of how Booking.com is getting rid of its advertising agency in favour of hiring in-house. Author Mike Shields connects Booking.com’s decision to the declining growth of the ad […]
Growing your agency to and above £1 million annual profits may sound like a lofty goal, but it’s been done many times before. We’ve reviewed many different pieces of advice from a variety of successful seven-figure marketing agency owners and operators, discovered the consistencies, and combined them into this five-step process for achieving significant agency […]
The average annual salary for a full-time digital marketing manager in the UK is £32,183. At 40 hours a week, that boils down to £15.47 per hour. Most UK agencies, on the other hand, charge an average of £86 per hour. That’s more than five times the amount a business would pay for a full-time […]
In late 2003, David Gilroy and his two partners left their jobs at Sift – another UK web design agency – to launch Conscious Solutions. They were joined in 2004 by former colleagues Andrew Gray and Kevin Glass as founders. Instead of providing a diverse array of services to companies in a variety of sectors like […]
