Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Important Note: This article was originally published on 10th Apr 2020 and was last updated on 12th August 2020. Google Analytics conversion tracking allows you to see which campaigns and channels are driving the most leads and engagement. For this article, we walk you through a step-by-step guide to help you set up your Google […]
Closed-loop marketing allows sales and marketing teams to collaborate on conversion and revenue data to determine which specific marketing activities are most effective in driving sales. For this article, we take a closer look at how closed-loop marketing works and show you how to successfully connect data from your marketing analytics and CRM platform. We […]
Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you’ll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.
Facebook Attribution allows marketers to see which of their ads are driving conversions and contributing to sales. In this article, we discuss the benefits and challenges to Facebook attribution and show you an alternative method to help connect online and offline sales revenue directly to your Facebook campaigns. 93% of marketers admit to using Facebook […]
Businesses that track their leads throughout the sales and marketing funnel can make informed decisions to improve lead quality and enhance sales productivity. In this article, we discuss the benefits and limitations of lead tracking and show you how to connect marketing-generated leads directly to revenue. As marketers, we’re responsible for driving leads and revenue […]
The ability to view and analyse marketing data across all of your channels is critical for business growth. With Multi-channel attribution, you can see which touchpoints are generating the most value, how they relate to overall marketing ROI, and, most importantly, allows you to make budgetary decisions based on actionable data. Multi-channel attribution is considered […]
Offline conversion tracking allows PPC marketers to attribute leads to revenue and prove which campaigns drove offline sales. In this article, we’re going to show you how to align sales and with your PPC activity so that you can optimise your ads based on the value to drive higher quality leads. Now more than ever, […]
Marketers can use Salesforce integrations to connect data with the tools they use every day. We reveal our top Salesforce apps and integrations so that you can increase productivity, gain access to insightful reporting and make better decisions about where to spend your budget. Salesforce is no longer used exclusively by sales teams. It’s a […]
Google Analytics is a powerful tool that allows businesses to assign credit to the marketing initiatives that drive traffic and conversions. You can now go beyond goal and conversion tracking in Google Analytics and measure the effectiveness of your marketing based on revenue. Google Analytics is a must-have tool for digital marketers. Its powerful features […]
Marketers can unlock data in Salesforce to improve campaign performance and determine which marketing channels drive the most valuable leads. All marketers need to be able to optimise and justify their media spend so that they can generate the best possible results from their marketing efforts. That said, in a recent study, we found that 18% […]
Ruler Analytics, a specialist conversion tracking solution, is the latest technology provider to become a Google Partner, with the two businesses working closely to simplify conversion tracking for Google Ads users. Ruler’s marketing attribution solution helps marketers close the loop between sales revenue and marketing spend. The partnership will help bring Ruler Analytics to a […]
So far, we’ve exposed the most common challenges of reporting, showed you how to choose and measure your most valuable KPIs and shared practical methods to help transform your data into actionable insight. In this final instalment, we reveal the core components of a campaign analysis so that you can effectively communicate your impact on […]
In part two of the fundamentals of a digital marketing report, we provided you with some powerful practices to help identify your most valuable marketing KPIs. In our third instalment, we shed light on how you can turn data into actionable insights to help drive strategic initiatives. Data is not information. You can have all […]
Welcome back! In part one of our series, we exposed some of the most common challenges to reporting, and 40+ industry-leading experts revealed what it takes to create a high-powered digital marketing report. In our second instalment, we’re going to take a deeper dive into marketing KPIs, and show you how to choose the right […]
A digital marketing report allows marketers to evaluate performance, uncover important insights and optimise for campaign success. In this four-part series, 40+ experts share what fundamentals they include in their digital marketing reports, the challenges they face, and what tools they use to extract and present data. There are two things us marketers have in […]
