Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Tracking offline conversions in Google Analytics is crucial as it shows how effective your online digital activities are at driving sales offline. For this article, we take a look at how to measure offline conversions in Google Analytics so that you can improve your customer acquisition, and more importantly, increase ROI. One of the core […]
Adding monetary values to conversions in Google Ads provides you with a better understanding of the performance of your advertising campaigns. For this article, we’re going to show you the process we use for assigning values in Google Ads so that you can track where your high-quality leads are coming from and optimize for revenue […]
If you’re not using marketing attribution reports, then you’re missing a whole wealth of data that can help you optimise your marketing and increase your revenue. Attribution reports can help you understand the true impact of your paid advertising, link your offline sales to online searches and understand your customer journey. The list goes on, […]
Offline attribution is the process of connecting digital activity with sales that happen in the “real world”. For this article, we discuss the challenges related to offline attribution and share tips on how to track your customers across the entire sales cycle, both online and offline. Visibility over the performance of your online and offline […]
Ready to learn how to optimise your PPC budget? Here are our 7 tips to get the most for your money!
Investing paid advertising? Our ROAS calculator will help you understand the value of your advertising and its impact on your bottom line.
Law firm PPC isn’t easy. With a competitive market, high costs, we share 6 ways you can optimise your pay-per-click to outperform your competitors.
Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Are you looking for tools to help you increase your lead generation? From email address finders to personalised landing pages, we scoured the web to bring you the ultimate guide to lead generation tools.
Want to learn more about Google’s product, smart bidding? We spoke to Odolena Kostova, Account Manager for Google, to find out how it can revolutionise your PPC campaign management, increase your ROAS and decrease your CPL.
Do you use Facebook click-to-call ads? Tracking the real performance of these can be misleading. How far do impressions and clicks take you? We investigate and share how to measure these ads properly.
Do you work as a legal marketing professional and struggle to attribute your marketing efforts to your case revenue? Whether it’s long sales cycles, offline conversions or SRA regulations holding you back, we share our insight to marketing your law firm.
Assigning values to goals in Google Analytics provides you with a better understanding of the performance of your marketing. For this article, we’re going to show you the process we use for assigning values in Google Analytics so that you can optimise your performance based on revenue. Most marketers report on the success of their […]
Modern marketers are using revenue marketing and ignoring vanity metrics that don’t move the needle. For this article, we shed light on revenue marketing and show you how to connect marketing activity with sales, both online and offline. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost centre. […]
