Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Are you generating leads but seeing a data disconnect when it comes to understanding impact? We share 6 easy ways to track where your leads are coming from.
Read our ultimate guide to tracking marketing leads in HubSpot to learn how you can track the original source (and full customer journeys) for every lead
Attribution models vary greatly and finding the right one for your business is tricky. We walk you through first and last-click attribution models and how they could support you prove your ROI
The ability to view and analyse marketing data across all of your channels is critical for business growth. With multi-channel attribution, you can track which touchpoints generate the most value, how they relate to overall marketing ROI and make key decisions based on actionable data. Multi-channel attribution is considered a must-have a solution for B2B […]
Struggling to measure your digital marketing ROI? We share the six metrics you need to prove your marketing’s impact on sales and revenue.
Want to learn more about campaign influence in Salesforce and what you can use it for? Read our complete guide to learn how to get more out of your CRM.
Do you struggle to measure offline marketing campaigns? Or offline conversions? Read out handy guide to get the edge on your competitors.
Are you using live chat platforms like Drift, Zendesk or Intercom? Make sure you are tracking your live chat performance with these key metrics
Looking for some Hubspot alternatives? We round up 11 of the best alternatives that will suit your needs, goals and your budget.
With a better understanding of lead attribution, it will become easier to track which of your marketing sources, keywords and ads are having the most significant impact on your bottom line metrics. The ability to attribute revenue to marketing leads is no longer a “nice to have” option, especially for companies making bigger and riskier […]
Learning how to track leads in Salesforce through the entire customer journey is essential to understanding what is really influencing your customers to convert. This guide shows you how to supercharge your CRM.
Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. But, despite the challenges associated with successful marketing attribution, do it right and you’ll gain access to actionable insights that will allow you to report with complete confidence and optimise marketing budgets.
With the right conversion tracking software, you can unlock powerful data across the entire customer buying cycle, identify your most profitable areas of marketing, increase sales, and significantly reduce your advertising costs. If you’re not tracking your conversions, then you have no idea on whether or not your marketing is generating real value for your […]
We outline the best Salesforce integrations you need in order to take your sales and marketing to the next level. Read the full guide now.
