Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Imagine if you had access to the analytic dashboards of hundreds of organisations in a similar market to you. You’d be able to compare, analyse and spot opportunities of where you could improve. Or worse, where you’re falling short. Any self-respecting digital marketer monitors their analytics. You can compare performance historically, against different channels, by […]
Every team is different. You have different goals, different processes and use different tools. Because of that, it’s important that modern web applications can be modern, open and able to integrate with each other without much pain. I don’t think there’s any better application that enables those values more than Zapier. That’s why we’re proud […]
The people at LinkedIn have been busy making some huge changes to their platform, not only the introduction of native LinkedIn Lead Generation ads. Fresh from their acquisition by Microsoft, they rolled out a new look and feel. Something received with mixed feelings by their users. One of the loudest criticisms the new interface has […]
I just found myself updating one of our customers about some recent changes to Google Ads Call Extensions when I thought to myself: “Wouldn’t everyone benefit from knowing this?” So, here I am. All up in your inbox preaching about your PPC. Even though these Google Ads call extensions updates took place a few […]
For the last few months, we’ve been working hard behind the scenes to bring you the features and upgrades that you ask for us the most. Today, we’re delighted to announce a brand new way of handling your data within the Ruler Analytics interface. Introducing The New Supercharged Grid View Instead of static tables, you […]
We often have internal debates about what Ruler Analytics actually is; Is it call tracking? Is it visitor level analytics? Is it marketing attribution? The conclusion often is that… It’s all of these things. Although, we’re not sure if our customers see it in that way. I know you’re probably going to think I’m biased. […]
I was so excited when I created my first Facebook Ad campaign. I can remember thinking that it was the answer to all of my problems. It was so cheap and there was so much volume. In fact, there are now over 1.86+ billion monthly active Facebook users, and it takes up 22% of the […]
What is it that makes PPC a winner amongst many business owners across the globe? Duncan Parry, Co-founder of Steak Digital once said that “PPC is like a cross between Scrabble and Sudoku”. Your location targeting may be constricted, but your choice of keywords is practically endless. In fact, last year it was reported that 41% […]
It’s plain to see that we’re all in on inbound call leads. I’ll explain why. When we listen to our heart, our mind and the huge database of call data from thousands of clients, it’s clear that companies who open up their telephone lines as a touchpoint have a competitive advantage over those who don’t. […]
Marketers need to stop using leads for their goals. Previously, leads were an acceptable way of measuring the performance of your marketing. …When cloud-based applications weren’t the norm. …When the average marketing manager probably gave little attention to the CRM. …When the word ‘eyeballs’ was a measure seriously spoken about and the concept of attribution […]
It’s not uncommon to find yourself in a dead end in the perpetual pursuit of growth, and there’s no discipline that suffers from this affliction more than paid search. Expectations don’t stop once you’ve saturated all of your possible keyword opportunities, ad types, targeting options and budget spend. You can even become a victim of […]
This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google Ads & Analytics automatically. 5 Minute Read. Do any of the following sound familiar? • You’re driving plenty […]
As all marketers know, reducing your Cost Per Lead (CPL) is a vital part of efficient marketing. Call Tracking Analytics can provide you with all the vital information you need to keep your costs as low as possible while generating the best returns for your business. What is Cost Per Lead? Cost per lead […]
Online marketing for law firms can be costly and difficult, as the marketplace is one of the most competitive in the world. Here at Ruler Analytics, we work with many lawyers who need help targeting and monitoring their online marketing activities. The legal sector was shaken up in 2013 by the Jackson Reforms, which changed […]
When promoting and publicising your business, it is difficult to ignore the power and potential of digital marketing, especially with Pay-Per-Click (PPC) advertising. Organisations that don’t want to spend time and effort on SEO in the hope of achieving prominent results when they can simply bid on the keywords their customers are searching for and […]
