Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Ads play a big role in getting the word out about your company, products, services, and promotions. And while driving traffic to your site and increasing actions on your social posts are both worthwhile advertising goals. The end result for advertising is always increased revenue. In order to determine how effective your ads are at […]
Marketo’s 2017 State of Engagement report presented some interesting findings of how effective marketers are at engaging their target customers and prospects: 82% of marketers believe they have a deep understanding of their audiences, but half of the consumers think brands could do a better job of engaging them. 72% of B2B consumers say brands […]
Establish a greeting to use when answering the phone. Smile while talking to callers. Say “please” and “thank you.” When looking for tips on how to convert more callers, there’s no lack of general information to read online. But if you’ve been working in sales for a while, these are all things you already know. […]
Data is crucial for marketing agencies today, but it’s only useful if it’s interpreted properly. Making data-based decisions off of bad data or incorrect assumptions could lead to revenue loss and degraded campaign performance. In marketing analytics, one of the most common mistakes is failing to understand the attribution models being used to point conversions […]
I must confess. Initially, I wanted to create a monster piece that focused on “how to scale an agency”, but when I did a quick search on Google, I found some pretty impressive stuff out there already. There’s so much content on SERPs that provides insight into how agency owners can “increase revenues” or “land […]
We’ve written before about the benefits of Google Ads call-only ads and call extensions. These ad types are perfect for driving calls to local businesses, but only when prospects are actively searching for relevant keywords in Google. Although, what about potential customers who aren’t actively conducting searches on Google? People who are killing time by scrolling […]
“Calls are the new clicks.” That’s the statement used to summarise the findings from a recent study conducted by BIA Kelsey on the actions consumers are most likely to take on smartphones. The study found that increased adoption of smartphones is leading to “an explosion of phone calls.” By 2019, calls to businesses from mobile […]
We know that getting your work done requires many different web applications. In fact, the average business uses between 10 and 16 apps. You have your email app, CRM, note-taking tool, cloud storage tool, team communication app, along with project management tools and various to-do lists. Sometimes, it can be a struggle to get them all […]
Not all business need to drive leads to their websites. When someone’s driving home from work and using Google Assistant to find a place to grab dinner, they’re not going to pull over to make a reservation online. They want to call the business. When someone’s out shopping for the holidays and looking for a […]
Managing PPC campaigns for a single business is time-consuming and potentially costly. But for marketing agencies who manage PPC campaigns for multiple clients, those risks increase exponentially. PPC software minimises those risks in two ways: it automates many of the more time-consuming tasks of managing PPC campaigns, and it provides insights that help agencies maximise […]
As 2017 draws to a close, marketers and agencies are focused on a big question: which channels will generate the most revenue for our clients’ businesses next year? Answering this question almost always leads to a familiar discussion: Google vs. Facebook. This isn’t to say that other channels aren’t also important to consider. LinkedIn, Twitter, […]
5 Minute Read. This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google Ads & Analytics automatically. Do Any Of The Following Sound Familiar? You’re driving plenty of […]
For many businesses, everything from local stores to SaaS providers, call metrics are crucial for proving the effectiveness of inbound campaigns. Without call metrics, it’s impossible to determine how many inbound calls were the result of a billboard advertisement, Google Maps listing, social promotion, or Ads ad. With call metrics, marketers can connect conversions made […]
As 2017 draws to a close, most marketers are spending their time planning strategies and budgets for 2018. This makes now the perfect time to consider what B2B marketing tools can help you track, meet, and exceed your goals next year. Not sure where to start? The following nine tools are some of our favourites, […]
When it comes to the topic of revenue growth, most agencies will converge on one strategy: new business. Why wouldn’t they? It’s the most obvious solution. More accounts = more revenue. It’s an unarguable fact. Although, with new business comes fresh responsibilities, and you may need to invest time researching an entirely new market before […]
