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Ruler Analytics Blog

Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.


  • How To Track Your Marketing Revenue in Google Analytics

    • 7th December 2020
    • By Katie Holmes
    • Posted in: Analytics
    Google Analytics Revenue - www.ruleranalytics.com

    Google Analytics is a powerful tool that allows businesses to assign credit to the marketing initiatives that drive traffic and conversions. You can now go beyond goal and conversion tracking in Google Analytics and measure the effectiveness of your marketing based on revenue. Google Analytics has a wealth of powerful features to help you understand […]

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  • Top 17 Digital Marketing Trends for 2021: Predictions

    • 2nd December 2020
    • By Dave Smithbury
    • Posted in: Insight

    2020 has been a tumultuous year. We look back to predict marketing trends we can expect to see in 2021. These are ones you’ll want to include in next year’s content!

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  • Sales and Marketing Alignment: A Complete Guide to Smarketing

    • 30th November 2020
    • By Laura Caveney
    • Posted in: Insight, Sales
    Complete Guide to Sales and Marketing Alignment

    Do you have growing sales and marketing teams and struggle to align them? Here’s our complete guide to sales and marketing alignment which will allow you to increase efficiency, collaboration and sales.

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  • 12 Facebook Ads Tools That Will Help Increase Your ROI

    • 27th November 2020
    • By Katie Holmes
    • Posted in: Social Media
    facebook ad tools - www.ruleranalytics.com

    If you’re not using Facebook ad tools as part of your decision-making, then you’re potentially missing out on quality data that can help scale the profitability of your advertising campaigns. Are you managing a Facebook ad campaign, and want to gain a deeper understanding of its performance on wider growth objectives? If any of that […]

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  • 3 Easy Ways to Track Form Submissions

    • 25th November 2020
    • By Laura Caveney
    • Posted in: Inbound Marketing

    Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.

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  • Marketing Leads: 6 Ways to Track Where Leads are Coming from

    • 24th November 2020
    • By Laura Caveney
    • Posted in: Conversions
    Where do Marketing Leads come from? 6 Ways to Track Them

    Are you generating leads but seeing a data disconnect when it comes to understanding impact? We share 6 easy ways to track where your leads are coming from.

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  • 9 Ways to Create Content That Converts for 2021

    • 23rd November 2020
    • By Laura Caveney
    • Posted in: Content Marketing

    Creating content that converts is key to generating high-quality leads that result in sales. We share nine easy ways you can create compelling content.

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  • What is End to End Marketing and How Can You Use it

    • 18th November 2020
    • By Laura Caveney
    • Posted in: Click Attribution
    End to end marketing

    In marketing, knowing what’s working and what isn’t, is the most important thing you can do to ensure you’re getting the most out of your time and budget. End to end marketing is a strategy that can help you do that.

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  • What is Path to Purchase and How Can You Use it?

    • 17th November 2020
    • By Laura Caveney
    • Posted in: Click Attribution

    The path to purchase is an essential nugget of knowledge for businesses to make the most of their marketing efforts. However, this data tends to get lost in a data minefield. We share what it is and how you can access this data to optimise your marketing.

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  • How to Calculate Your Facebook ROI and Drive More Sales

    • 16th November 2020
    • By Katie Holmes
    • Posted in: Sales

    Measuring your Facebook ROI allows you to assess what works–and what doesn’t–so that you can focus on the campaigns that have the potential to drive more sales. Facebook advertisers are being held increasingly accountable for the need to connect their efforts with revenue focussed metrics. It’s so easy to get distracted by vanity metrics, such […]

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  • How to Track Marketing Lead Source Data (+ Attribute Revenue)

    • 11th November 2020
    • By Katie Holmes
    • Posted in: Inbound Marketing
    Lead Source Marketing - www.ruleranalytics.com

    Marketers that effectively track lead source can make informed decisions to drive more sales and are able to report an accurate marketing ROI to senior leaders and clients. Does the following sound familiar to you? You’re generating leads, but your bottom line remains flat. Believe it, or not, most businesses aren’t actually short of leads. […]

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  • How to Track Facebook Conversions and Revenue in Google Analytics

    • 10th November 2020
    • By Katie Holmes
    • Posted in: Conversions
    tracking facebook conversions in google analytics - www.ruleranalytics.com

    Tracking your Facebook conversions in Google Analytics lets you know, with complete certainty, whether or not your advertising efforts are generating real value for your business. For most businesses, the ultimate goal of an ad campaign is to generate lucrative opportunities that will eventually convert into paying customers. If you’re not using Google Analytics to track your Facebook conversions, […]

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  • How to Track Instagram Traffic with Google Analytics

    • 9th November 2020
    • By Laura Caveney
    • Posted in: Social Media

    We all know Instagram is the perfect platform for reaching potential customers. But tracking its performance isn’t easy. Read to find out how to track Instagram traffic using Google Analytics.

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  • How to Track Links with Google Analytics

    • 7th November 2020
    • By Laura Caveney
    • Posted in: Click Attribution
    Track links with Google Analytics

    If you have a website, then implementing Google Analytics is the primary step to understanding and interpreting your website traffic. But to understand a campaign, or even just one CTA’s performance, then you need to be able to track your links. We share how to track each and every URL and assign revenue to your campaigns.

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  • Complete Guide to Phone Call Tracking (+ How to Set Up in Google Analytics)

    • 4th November 2020
    • By Laura Caveney
    • Posted in: Phone Call Tracking
    call tracking for google analytics offline conversions

    Learn more about phone call tracking and how you can use it to better understand how your marketing is impacting your inbound leads.

    Read more

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