Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Not all business need to drive leads to their websites. When someone’s driving home from work and using Google Assistant to find a place to grab dinner, they’re not going to pull over to make a reservation online. They want to call the business. When someone’s out shopping for the holidays and looking for a […]
Managing PPC campaigns for a single business is time-consuming and potentially costly. But for marketing agencies who manage PPC campaigns for multiple clients, those risks increase exponentially. PPC software minimises those risks in two ways: it automates many of the more time-consuming tasks of managing PPC campaigns, and it provides insights that help agencies maximise […]
As 2017 draws to a close, marketers and agencies are focused on a big question: which channels will generate the most revenue for our clients’ businesses next year? Answering this question almost always leads to a familiar discussion: Google vs. Facebook. This isn’t to say that other channels aren’t also important to consider. LinkedIn, Twitter, […]
5 Minute Read. This article explains the problem with measuring online lead generation, why Google Goals are not enough, how to close the loop to get your lead and sales revenue and how to get the revenue back into Google AdWords & Analytics automatically. Do Any Of The Following Sound Familiar? You’re driving plenty […]
For many businesses, everything from local stores to SaaS providers, call metrics are crucial for proving the effectiveness of inbound campaigns. Without call metrics, it’s impossible to determine how many inbound calls were the result of a billboard advertisement, Google Maps listing, social promotion, or AdWords ad. With call metrics, marketers can connect conversions made […]
As 2017 draws to a close, most marketers are spending their time planning strategies and budgets for 2018. This makes now the perfect time to consider what B2B marketing tools can help you track, meet, and exceed your goals next year. Not sure where to start? The following nine tools are some of our favourites, […]
When it comes to the topic of revenue growth, most agencies will converge on one strategy: new business. Why wouldn’t they? It’s the most obvious solution. More accounts = more revenue. It’s an unarguable fact. Although, with new business comes fresh responsibilities, and you may need to invest time researching an entirely new market before […]
Do you ever struggle to find where your next set of leads are going to come from? Do you ever wish you could log in to your competitor’s computer and see where their leads are coming from? It’s a problem every marketer has suffered from. You’re getting leads. But you need more. But you’re sat […]
A customer journey map is a visual representation of the steps customers go through when considering, making, and utilising a purchase. It’s a valuable marketing tool because it defines the path to purchase from the perspective of the customer—not the company. Because journey maps are developed from the customer’s perspective, they can be used to form […]
Coca-Cola’s “Share a Coke” campaign is a true marketing success story. With the campaign, the brand was able to grow sales of its signature beverage for the first time in ten years. The hashtag #shareacoke became a trending topic on social media across the globe. User-generated content earned the brand and its campaign tons of […]
The math behind your SaaS go-to-market strategy can determine whether your business is going to succeed or fail before you’ve even launched your product. If you have a low lifetime-value product with a high sales cost, it won’t work. If your price point is low, but your goals are lofty, you’re going to need to […]
More than two million blog posts are published every day. Every minute of that day, Twitter users send 350 thousand Tweets, and YouTube users upload 400 hours of new video. The internet is oversaturated with content. Additionally, the use of ad blockers rose by 30% last year, PPC is increasingly competitive, and organic visibility on […]
Marketing is evolving – fast. This evolution has been enabled, and driven, by technological advances and access to connected data. Want to target your ideal customer with advertising? Select a set of location, demographics, career, and interest attributes, and connected data handles serving those ads only to individuals who meet your criteria. Want to learn […]
We’ve talked a lot about marketing analytics, the technology and tools that enable them on the Ruler Analytics blog over the last few months. We’ve stuck to this theme for two reasons: 1. We’ve experienced firsthand how measuring the results of campaigns can grow business revenue faster than any other approach. 2. We know that […]
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A few months ago, I was delighted to be introduced to a marketing agency I’d heard a lot about: theEword. I was a fan of theirs and I’d previously spoken with one of their founders, Al Mackin, who was one of the few other SaaS aficionados building software in the North West of England. Marketing […]
