Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Google Analytics is a powerful tool that allows businesses to assign credit to the marketing initiatives that drive traffic and conversions. You can now go beyond goal and conversion tracking in Google Analytics and measure the effectiveness of your marketing based on revenue. Google Analytics has a wealth of powerful features to help you understand […]
2020 has been a tumultuous year. We look back to predict marketing trends we can expect to see in 2021. These are ones you’ll want to include in next year’s content!
Do you have growing sales and marketing teams and struggle to align them? Here’s our complete guide to sales and marketing alignment which will allow you to increase efficiency, collaboration and sales.
If you’re not using Facebook ad tools as part of your decision-making, then you’re potentially missing out on quality data that can help scale the profitability of your advertising campaigns. Are you managing a Facebook ad campaign, and want to gain a deeper understanding of its performance on wider growth objectives? If any of that […]
Not sure how to track form submissions? Here are three easy ways to do it, including goal tracking and revenue attribution methods.
Are you generating leads but seeing a data disconnect when it comes to understanding impact? We share 6 easy ways to track where your leads are coming from.
Creating content that converts is key to generating high-quality leads that result in sales. We share nine easy ways you can create compelling content.
In marketing, knowing what’s working and what isn’t, is the most important thing you can do to ensure you’re getting the most out of your time and budget. End to end marketing is a strategy that can help you do that.
The path to purchase is an essential nugget of knowledge for businesses to make the most of their marketing efforts. However, this data tends to get lost in a data minefield. We share what it is and how you can access this data to optimise your marketing.
Measuring your Facebook ROI allows you to assess what works–and what doesn’t–so that you can focus on the campaigns that have the potential to drive more sales. Facebook advertisers are being held increasingly accountable for the need to connect their efforts with revenue focussed metrics. It’s so easy to get distracted by vanity metrics, such […]
Marketers that effectively track lead source can make informed decisions to drive more sales and are able to report an accurate marketing ROI to senior leaders and clients. Does the following sound familiar to you? You’re generating leads, but your bottom line remains flat. Believe it, or not, most businesses aren’t actually short of leads. […]
Tracking your Facebook conversions in Google Analytics lets you know, with complete certainty, whether or not your advertising efforts are generating real value for your business. For most businesses, the ultimate goal of an ad campaign is to generate lucrative opportunities that will eventually convert into paying customers. If you’re not using Google Analytics to track your Facebook conversions, […]
We all know Instagram is the perfect platform for reaching potential customers. But tracking its performance isn’t easy. Read to find out how to track Instagram traffic using Google Analytics.
If you have a website, then implementing Google Analytics is the primary step to understanding and interpreting your website traffic. But to understand a campaign, or even just one CTA’s performance, then you need to be able to track your links. We share how to track each and every URL and assign revenue to your campaigns.
Learn more about phone call tracking and how you can use it to better understand how your marketing is impacting your inbound leads.
