Struggling to measure your digital marketing ROI? We share the five metrics you need to prove your marketing’s impact on sales and revenue.
Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Struggling to measure your digital marketing ROI? We share the five metrics you need to prove your marketing’s impact on sales and revenue.
Do you have growing sales and marketing teams and struggle to align them? Here’s our complete guide to sales and marketing alignment which will allow you to increase efficiency, collaboration and sales.
Cost per lead is a marketing metric used to determine how well your campaigns are working to drive new leads. We share how to calculate this key metric and show you how you can get more reliable data to prove your impact.
Track Intercom activity in Google Analytics to gain end-to-end visibility of the buyer’s journey and prove your impact on qualified leads and sales more effectively. Online chat is a key channel for lead generation and sales, as it allows you to connect with your website visitors and capture the interest of your target audience in […]
If you rely on a sales team to convert your leads to sales, then it’s likely you need to learn how to track your phone calls. This quick and easy guide will show you exactly how to get started with call tracking and the data it can unveil.
Are you using live chat platforms like Drift, Zendesk or Intercom? Make sure you are tracking your live chat performance with these key metrics
Sales enablement tools and software provide your sales, marketing and customer success teams with the necessary insight, training, and content to boost productivity and convert more sales-ready leads into lucrative opportunities. Implementing sales enablement tools can provide your teams with the appropriate content and data-driven insights to help open up conversations with prospects, optimise processes […]
Make 2021 all about you with these free online marketing courses. From attribution to PPC and social media, there are a whole host of courses out there.
Send marketing source data to your Pipedrive CRM and enrich your Google Analytics with web form, phone calls and live chat activity to understand which sources generate the most value, both online and offline. Marketers can no longer rely on traffic, leads and engagement metrics to measure lead generation performance. Instead, they must prove marketing’s […]
Gated content is a great way to drive leads, but how do you track it? We show you how to track downloads in Google Analytics so you can get lead visibility.
By integrating data between Marketo and Google Analytics, you can understand which lead generation activity such as web form, phone calls, and live chat enquiries generate the most value and optimise marketing spend accordingly. By combining Google Analytics and Marketo, you can expect to uncover invaluable insights to help inform data-driven decisions and implement changes […]
By tracking the right sales pipeline metrics, you can effectively generate higher quality leads and increase revenue growth by converting more opportunities into valuable deals. Sales pipeline metrics determine how well your business is achieving its financial goals and long-term objectives. There’s a plethora of metrics to use when reviewing the performance of your pipeline […]
Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Live chat software is a must have if you’re looking to drive leads and convert sales directly on your website. We listed our top choices for 2020.
Quite often, digital advertising drives actions away from the web, such as a telephone call or in-store visit, that leads to a sale offline. Integrating your online marketing with offline activity is key when it comes to making budgetary decisions that can make—or break—your business. Despite the growth of modern technology, many consumers are still […]
