Vanity metrics aren’t the most important part of your marketing report. Actionable metrics give context and allow you to make data-driven decisions. Read our full guide to both and how to translate your metrics.
Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Vanity metrics aren’t the most important part of your marketing report. Actionable metrics give context and allow you to make data-driven decisions. Read our full guide to both and how to translate your metrics.
Looking for cosmetic and dental marketing statistics that will help you beat the competition? We share 17 key conversion stats for this crowded industry.
Tracking leads in Google Sheets allows sales and marketing teams to harness valuable data and make smarter decisions to attract, retain and engage higher qualified leads and customers. Lead tracking is an essential aspect of the marketing and sales process. Without proper visibility of leads and sales, it’s almost impossible to understand the status of […]
The path to purchase is an essential nugget of knowledge for businesses to make the most of their marketing efforts. However, this data tends to get lost in a data minefield. We share what it is and how you can access this data to optimise your marketing.
Once you pass data between Microsoft Dynamics and Google Analytics, you can gain end-to-end visibility of your sales process, from the lead generation activity to the moment when your deals are won. A popular choice for medium to enterprise companies, Microsoft Dynamics offers a comprehensive list of customer management and reporting tools that allows businesses […]
Tracking lead source data in Microsoft Dynamics allows you to validate the impact of your work and secure additional budget to accelerate the growth of your bottom line. At least 51% of businesses use eight different channels to connect, engage, and convert leads. While all marketing channels can produce leads, their ability to generate the […]
Want to learn more about the main customer journey stages? We run you through the three key stages and how you can better track each stage for every user.
Looking for B2B lead generation tips so you can drive more leads (and more sales) through your funnel? We spoke to 21 experts to get their top tips.
Not sure if you should quit using Universal Analytics? We look into the key differences between GA3 and Google Analytics 4
By integrating these PPC reporting tools, you can be sure that you’re optimising your paid advertising for what truly matters: revenue. Read the full list to find out which one you need for 2021.
The data discrepancies between Facebook Ad Manager and Google Analytics are common, but that doesn’t mean you can’t minimise them. For this article, we’re going to show you a few methods that you can put in place to help resolve the inconsistencies between Facebook and Google Analytics. Gathering accurate, reliable data is the foundation for […]
Do you work to drive more leads? We’ve picked out 35 lead generation statistics that will help you drive more leads that are likely to convert. Check it out!
Planning your 2021 marketing budget & considering investing in new tools? If you’re not sure what you need, start with these 7 amazing B2B marketing tools.
Do you use Facebook ads to drive more traffic and conversions? For this article, we show you how to track Facebook ads more effectively in Google Analytics, and as a bonus, help you attribute your sales revenue to your campaigns, both online and offline. With roughly 2.85 billion monthly active users, Facebook is one of […]
Are you in the finance industry? We share 21 key financial services marketing statistics that will help you to elevate your marketing and outputs.
