Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
We’re going to show you some of the best marketing attribution software and tools, designed to help you work more effectively and increase ROI. Marketing attribution is a significant challenge for all data-driven teams, and successfully attributing conversions to channels can be difficult without the right tools. It’s so hard that only 17% of advertisers […]
In this article, we’ll show you what revenue marketing is, and why you should be using it. You’ll discover why more and more marketers are taking a revenue-first approach and ignoring vanity metrics that don’t move the needle. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost […]
Reader’s note: This article was originally published January 18th 2018 and last updated on 23rd April 2020. With the help of Facebook click-to-call ads, I generated a 154.17% increase in phone call enquiries for a client who supplied and fitted a range of quality flooring. In this article, we walk you through Facebook click-to-call ads, […]
So, you’ve thought about using last-click attribution to measure the effectiveness of your marketing, but is using last-click attribution the most accurate way to see where conversions are coming from? Or does it only paint half the picture by ignoring the rest of your customer journey? First things first, before we dive into last-click attribution […]
We’re excited to announce the release of new functionality within the Ruler Analytics dashboard to help users further measure the effectiveness of their marketing activity. Campaign Cost We know many of you utilise our data outside of the Ruler Analytics platform to create custom reports, linking with campaign costs to analyse Return on Investment, […]
After another year of high sustained growth and continued development to the Ruler Analytics software, we’re pleased to announce that we’ve been shortlisted for ‘Best Software Innovation’ at the UK Search Awards. The UK Search Awards are one of the most widely recognised and celebrated events in the digital sector that attracts hundreds of entries […]
According to the 2019 marketing measurement & attribution survey, 91% of B2B marketers say B2B marketing measurement and reporting is a top priority for their organisation. This should come as no surprise, B2B metrics are essential. They can detail an otherwise non-existent picture to company investors of how their assets are performing. How? Through analysing […]
Reader’s note: This article was originally published Apr 9th 2018 and was last updated on April 23rd 2020. Today’s leaders expect marketing to not only grow company revenue but also to prove it. Without measuring the right metrics, it’s difficult to know whether or not you’re delivering on those expectations. In this article, we take […]
Readers note: This article was originally published in 2018 and was last updated on April 23rd 2020. When it comes to attribution modelling, there is not a one-size-fits-all solution. The attribution model you choose will depend on the channels and campaigns you are analysing. In this article, we take a look at the most common […]
The SaaS (software-as-a-service) sector has really grown in the past few years and doesn’t seem to be showing any signs of slowing at all. From the top-performing SaaS businesses which are expanding at a rapid speed, to new business launches, this industry is proving to be a real success. Some of the leaders in the […]
Back in the day (we’re talking circa the mid-1960s,) CRM systems consisted of the, then, highly technical equipment: Rolodexes, Filo-faxes, and organised filing cabinets. Filing cabinets are the original office-based cloud systems! Fast-forward to 2019, and the CRM landscape has evolved from a relatively simple application into (actual) cloud-based technology mixed in with artificial intelligence […]
Readers note: This article was originally published on April 4th 2019 and was last updated on April 28th 2020. Are you struggling to measure the ROI of your marketing campaigns to the point where you have to estimate? Revenue attribution connects two different data sets (marketing and sales) to determine exactly which forms of marketing […]
With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]
When we interviewed David Gilroy of Conscious Solution, he argued that it’s the job of the marketing agency to find and evaluate tools for its clients. According to Gilroy: “We have over 300 law firms who actively pay us money, and part of that agreement is to save them time by finding things that they […]
In October 2016, we highlighted details and drawbacks associated with the use of Google website call conversions, and today’s post contains a resume of the latest Google Ads conversion features. The Google website call conversion service has been around since 2014 and offers useful tools which are totally free of charge. Many business users query […]
