Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Back in the day (we’re talking circa the mid-1960s,) CRM systems consisted of the, then, highly technical equipment: Rolodexes, Filo-faxes, and organised filing cabinets. Filing cabinets are the original office-based cloud systems! Fast-forward to 2019, and the CRM landscape has evolved from a relatively simple application into (actual) cloud-based technology mixed in with artificial intelligence […]
Let me hazard a guess. You’re a marketer and you’ve been asked a similar question by your boss and/or client: “How much revenue are these marketing campaigns generating for my business?” Am I right? If not, then I’m surprised. Revenue attribution has become a buzz term in marketing in recent years, with an increasing number […]
With over one billion users, Facebook has the largest online presence in the world. As such, it’s proven to be a very cost-effective means to market products and services to very select demographics. In other words, targeting the people most likely to be interested in your brand is particularly easy with Facebook ads. Facebook continues […]
When we interviewed David Gilroy of Conscious Solution, he argued that it’s the job of the marketing agency to find and evaluate tools for its clients. According to Gilroy: “We have over 300 law firms who actively pay us money, and part of that agreement is to save them time by finding things that they […]
In October 2016, we highlighted details and drawbacks associated with the use of Google website call conversions, and today’s post contains a resume of the latest Google Ads conversion features. The Google website call conversion service has been around since 2014 and offers useful tools which are totally free of charge. Many business users query […]
Being able to measure your ROI for all of your marketing efforts is vital. If you’re an agency, not only can you show proof to your clients that what you do is creating real bottom line results for them, but you have the ability to see what isn’t working so you can refine your client […]
While you might manage with spreadsheets for a while, there will come a point where you need something more robust for your PPC reporting. Certainly, spreadsheets can take you quite far with tracking metrics and ROI, and you can even produce some quite professional-looking reports from a decent spreadsheet. Realistically, though, you’ve got an agency […]
Facebook released a feature for advertisers: Offline Conversions. It’s a powerful feature that lets marketers measure the full impact of their Facebook ad campaigns. Let’s take a look at how Facebook Offline Conversions work and why they’re important. Then, we’ll show you an easier way to measure offline conversions, and marketing-generated revenue, for all of […]
Accountants play an important role in any business. Regardless of their size and purpose. Some people in the accounting industry are getting frustrated at how little they are truly impacting their client’s businesses. Cloud accounting made it easier to streamline record keeping and free accountants up to give higher level input into financial strategy and […]
Ads play a big role in getting the word out about your company, products, services, and promotions. And while driving traffic to your site and increasing actions on your social posts are both worthwhile advertising goals. The end result for advertising is always increased revenue. In order to determine how effective your ads are at […]
Marketo’s 2017 State of Engagement report presented some interesting findings of how effective marketers are at engaging their target customers and prospects: 82% of marketers believe they have a deep understanding of their audiences, but half of the consumers think brands could do a better job of engaging them. 72% of B2B consumers say brands […]
Data is crucial for marketing agencies today, but it’s only useful if it’s interpreted properly. Making data-based decisions off of bad data or incorrect assumptions could lead to revenue loss and degraded campaign performance. In marketing analytics, one of the most common mistakes is failing to understand the attribution models being used to point conversions […]
I must confess. Initially, I wanted to create a monster piece that focused on “how to scale an agency”, but when I did a quick search on Google, I found some pretty impressive stuff out there already. There’s so much content on SERPs that provides insight into how agency owners can “increase revenues” or “land […]
“Calls are the new clicks.” That’s the statement used to summarise the findings from a recent study conducted by BIA Kelsey on the actions consumers are most likely to take on smartphones. The study found that increased adoption of smartphones is leading to “an explosion of phone calls.” By 2019, calls to businesses from mobile […]
We know that getting your work done requires many different web applications. In fact, the average business uses between 10 and 16 apps. You have your email app, CRM, note-taking tool, cloud storage tool, team communication app, along with project management tools and various to-do lists. Sometimes, it can be a struggle to get them all […]
