Investing paid advertising? Our ROAS calculator will help you understand the value of your advertising and its impact on your bottom line.
Ruler Analytics is a visitor level marketing analytics product that tracks customer journeys, conversions, phone calls & companies looking at your site.
Investing paid advertising? Our ROAS calculator will help you understand the value of your advertising and its impact on your bottom line.
Law firm PPC isn’t easy. With a competitive market, high costs, we share 6 ways you can optimise your pay-per-click to outperform your competitors.
Multi-touch attribution is crucial for modern marketing teams. There are multiple types of attribution models you can use, and the best one will depend on your unique situation and use case. In this guide, we discuss what multi-touch attribution is, the key benefits, and how you can overcome the challenges associated with it.
Paid advertising on Google Ads is a great way to be found by your target audience. Here’s our insight on the GCLID and how to use it to maximise ROAS
Are you looking for tools to help you increase your lead generation? From email address finders to personalised landing pages, we scoured the web to bring you the ultimate guide to lead generation tools.
Want to learn more about Google’s product, smart bidding? We spoke to Odolena Kostova, Account Manager for Google, to find out how it can revolutionise your PPC campaign management, increase your ROAS and decrease your CPL.
Do you use Facebook click-to-call ads? Tracking the real performance of these can be misleading. How far do impressions and clicks take you? We investigate and share how to measure these ads properly.
Do you work as a legal marketing professional and struggle to attribute your marketing efforts to your case revenue? Whether it’s long sales cycles, offline conversions or SRA regulations holding you back, we share our insight to marketing your law firm.
Assigning values to goals in Google Analytics provides you with a better understanding of the performance of your marketing. For this article, we’re going to show you the process we use for assigning values in Google Analytics so that you can optimise your performance based on revenue. Most marketers report on the success of their […]
Modern marketers are using revenue marketing and ignoring vanity metrics that don’t move the needle. For this article, we shed light on revenue marketing and show you how to connect marketing activity with sales, both online and offline. Marketers are always under pressure to deliver the best ROI and avoid being seen as a cost centre. […]
Forget tracking clicks and impressions. With PPC conversion tracking you can measure real results and use them to drive your campaigns.
Do you rely on offline conversions? Setting up call tracking for Google Analytics is essential to understanding your real CPL. Find out how Ruler can help.
Add marketing lead source in Salesforce to unlock crucial insights that will allow you to measure and track the true value of your marketing activities. Understanding where your high-quality leads are coming from allows you to validate the impact of your work and secure additional budget to drive more opportunities. Lead source data in Salesforce […]
Struggling to measure your digital marketing ROI? We share the five metrics you need to prove your marketing’s impact on sales and revenue.
There are thousands of law firms across the UK with over 200,000 solicitors on the roll, as of 2020. With all of these law firms competing against one another to use digital marketing to drive more leads, and ultimately, more revenue. Search engines have been quick to cash in on the competition within the legal […]
