Many Marketers will Simply look at their Daily Cost and CTR to Determine Success when this doesn’t actually Paint an Accurate Picture
Fairly self-explanatory, but we will still describe what social ads are for the benefit of those unaware. Social ads are paid-for promotional posts on networks like Facebook, Twitter, Instagram, and LinkedIn.
Even though social media can create free publicity for your business through organic updates alone, several networks are changing their algorithms so that fans and followers might not be able to see all of your activity.
This may seem frustrating, but a lot can be said for spending money on social ads anyway. After all, they allow you to target specific audiences who will have a genuine interest in your products or services, thus increasing the chances of a conversion.
To give an example, with Facebook you can decide who you want your ads to reach by filling in the following:
- Age (x to y)
So, What if a Social Media user Clicks on your AD?
The analytics dashboards of social media sites will tell you how many clicks you have received as well as your daily cost and CTR (Click Through Rate). This is all well and good, but you need to remember that clicking an ad is only the start of your visitor’s journey.
For this reason, several marketers get it wrong because they are blinded by how many clicks they have received instead of focusing on their initial goal. What’s more, marketers must also be aware of how customers are behaving onsite in order to make necessary changes rather than thinking what is best for them.
What are the Options Available?
The vast majority of marketers are still continuing to use aggregated platforms such as Google Analytics to monitor traffic to their websites from social ads. But if you are familiar with Google Analytics, you will know that it doesn’t track visitors individually, which won’t exactly benefit your social media marketing efforts
However, with Ruler Analytics you can find out exactly where a visitor has come from, as it identifies and categorises the source. In this case, it would be Social Paid (Facebook, Twitter, etc.).
Unlike similar platforms and products, Ruler Analytics can track visitors individually, rather than simply providing an overall statistic. As a result, you are given a lot more in-depth and detailed information. This includes:
- The pages an individual visits
- Conversion details like email and order number
- Phone call details like number, duration, and a recording
- Company details like links to employee and financial listings
Related Post: Is your Conversion Rate Lying to you?
How can using Ruler Analytics Benefit your Social AD Campaigns?
By tracking visitors individually, you will get to know your entire audience on a whole new level. For instance, you will be given the ability to locate where most of your visitors are clicking from, which you can then specify for your next social ad.
Here’s a potential scenario for you:
You have a Facebook ad campaign running in the Northwest of England. The data from Ruler Analytics has revealed that your ads are producing more conversions in Liverpool than Manchester.
You could then use this information to optimise your campaign for more conversions i.e. increase your spend in Liverpool and decrease it in Manchester.
This is just one of the ways you can enhance your online endeavours using Ruler Analytics. In addition to social ads, it can also better inform your sales team, introduce metrics to offline marketing activity, and much, much more.
To find out for yourself, why not take advantage of our FREE demo of Ruler Analytics by simply getting in touch. Don’t forget to follow us on Twitter for the latest goings-on.