The Most Important thing to remember is finding an Analytics Product that meets your Organisation’s own Requirements
If you want to receive detailed insights into the behaviour and activity of visitors arriving at your website, the go-to option at the moment is Google Analytics and has been for quite some time now.
However, the world of data analytics is quickly evolving, which means there are literally hundreds of other platforms currently available.
Although this profusion of choice is very much a good thing, as you will be able to find an analytics product that suits your own wants and needs rather than those of your competitors, it can also be quite a confusing landscape to negotiate.
So, in order to find the right option, it is necessary to ask yourself a set of questions, which Ruler Analytics has taken the liberty of including here:
Related Post: How Google Analytics is Measuring Bounce Rate Wrong
What Types of Data are you Analysing?
First and foremost, you will need to think about the types of data you will be measuring. Some businesses might be solely concerned with counting website visitors, whereas others will want an extensive overview of how digital marketing efforts influence conversions.
Example: Are you a company that receives a lot of phone enquiries from your website? If so, you will need a piece analytic software that not only measures your online metrics but your offline metrics too.
What are you Planning to do with Data?
Once you have identified the types of data you need to analyse, you must consider what you will do with this information. Is it to create reports about your sales team or to optimise marketing activity?
Example: If you are using analytics software to capture phone calls and leads, you will then need to add this information to your CRM (e.g. pipedrive). Therefore, a solution that is sophisticated enough to integrate with other applications across the web is highly advantageous. You can then have data sent straight to your CRM automatically and focus on more important areas of the business.
Can it Work with Big Data?
Next up, give thought to the size of data you are collecting and ask yourself whether your choice of web analytics software can cope. You may also need to ponder the future and whether the business is likely to expand.
Example: With questions like how many visitors on average are you expecting and how many phone calls are you receiving on a daily basis, you will be able to identify an analytics database that can handle information on your organisation’s specific scale.
Does it come with Professional Services and Technical Support?
Last but not least, you should look for a platform that offers professional services and technical support. This is on account of the often-complex nature of web analytics software.
Example: Imagine encountering a problem with your web analytics software or struggling to use the in-built technical tools. You will not be able to make the most of your analytics database and could even end up with inaccurate results. Therefore, choose a provider that will be able to communicate with you on a regular basis, especially during the first year of implementation.
Could Ruler Analytics be a Match for you?
With Ruler Analytics, you benefit from a platform that can handle online and offline metrics, integrate with other applications, scale up or down according to your needs, and offer support every step of the way.
Along with all the online metrics you could ever want, Ruler Analytics can track offline metrics too, such as the phone numbers of callers, how long calls last, and how long it takes your staff to answer. This is made possible through call tracking, which gives each website visitor a unique number to call without having to change your business’s local number.
As for integration with other platforms, Ruler Analytics can work seamlessly alongside Zapier, an automation tool that supports over 500 applications. It can be used to refresh your CRM, keep email lists up-to-date, and send alerts about conversions via email or SMS message.
There is no need to worry about Big Data either, as Ruler Analytics uses a sliding price plan depending on the volume of your website. We can identify how many visitors you get automatically and simply select the right package for you, which range from Essential to Elite.