The damage from Google’s “Not Provided”
The damage from Google’s “Not provided” has been substantial, and it has touched hundreds of thousands of businesses since its introduction in 2011. The data that businesses relied on to help understand what organic keyword(s) generated the revenue is simply no longer available in the same capacity.
It has left marketers in a very awkward position when trying to justify their marketing spend when they can’t provide a CPA (Cost Per Acquisition) at keyword level.
Move Forward with Re-Provided by Rulers Analytics
At Ruler Analytics we are pleased to announce the launch of our new feature, Ruler Re-Provided. This feature allows you to expose a keyword used during an organic search, putting the power back into your hands.
Ruler re-provided data solves the massive SEO headache caused by Google’s ‘Not Provided’, as well as the ability to combine this with the attribution for online enquiries and phone calls at keyword level, not only giving you the ability to see the bigger picture across all your marketing channels but, allowing you to base your decision on data rather than guesswork.
How Ruler Re-Provided Works
The feature works by looking at which keywords rank for the particular landing page from Google Organic traffic, as well as the amount of search volume and estimated click through rate. Matching them to the visitor journey, conversion or phone call.
Our visitor detail page shows a full list of keyword variations that rank for a given landing page and estimates the most likely keyword to have generated the visit & conversion/lead. As well as the detail of the lead itself.
If you would like to learn more or test this feature please contact us for a free trial and start taking back control of your marketing spend.