Give Sales Staff Insight into Lead Source, Lead Location, Product Information and Company Identification
If your business does not spend enough time on lead generation, you won’t be able to identify potential customers interested in your products or services. Then again, if you do not recognise the importance of prospecting either, you probably won’t be able to encourage movement down the sales funnel.
But with data analytics, you can markedly improve both lead generation and prospecting, which in turn can help your sales team become more productive.
In this article, we are going to tell you what elements and aspects of data analytics your sales team need to know about in order to become more productive, and how they can secure a higher number of customer conversions as a result.
Understanding the Potential of Each Marketing Channel
Although information about how customers find your company might be better suited to marketing teams, it is still hugely beneficial for sales departments.
By understanding how leads are generated through your most and least popular marketing channels, such as Google, PPC, and social media, sales teams can calculate which source(s) are converting leads into opportunities (Leads Converted to Opportunity/Total Number of Leads = Conversion Percentage).
They can then prioritise their time more resourcefully and only concentrate on the sources that will produce the most valuable outcomes. With Ruler Analytics, it is possible to easily identify your most effective marketing source by using the source report feature.
Discovering the Location of Potential Leads
Just like lead source, it is also incredibly useful to know which regions or areas are generating most traffic. While marketing teams can use this information for local SEO purposes or social media targeting, your sales department can capitalise on the location of potential leads to target the right regions or areas while prospecting in the future.
Again, it is simple and straightforward to discover lead location with Ruler Analytics. On the visitor report, you can click through to more in-depth geographical information, which includes the exact location of each and every visitor.
Insight into Product Information
It makes sense to give your sales team information about which products or services are attracting leads so that they can tailor their message for each interaction.
For example, if a lead visits Ruler Analytics’ site, looks at pages relating to call tracking, and then asks us to contact them for a demo, our sales rep can start the conversation with enticing information about the content they viewed.
But in order to receive this kind of data, you need to track visitors and leads individually, which Google Analytics does not do.
However, the same can’t be said for Ruler Analytics, as our visitor report enables you to identify what pages your leads were browsing before converting a particular goal, such as making a phone call, filling in a form, or requesting more information.
Having Access to Company Identification
Even though company identification can give staff vital clues about who is browsing your site, this information might present itself on Ruler Analytics anyway. Our software manages to extract the full financial history of companies as well as the contact details of employees that clicked through your site.
Knowing Which Keywords are Generating the Most Visits
In 2011, Google turned the marketing world upside down with it’s “not provided” feature. This update left many marketers in the dark, as they were unable to understand which organic keywords were generating revenue and traffic to their website.
However, with “Ruler Analytics Re-provided” both marketers and sales teams can overcome this obstacle
Again, by understanding what your potential leads are searching for, your sales team can tailor their approach, which in turn will help win over your prospects.
To put the productivity potential of our data analytics to the test, Sign your Sales Staff up for a FREE 30-day Trial. You can also follow Ruler Analytics on Facebook, Twitter, and LinkedIn for more updates and our latest product developments.